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Rob silas senior director, marketing cloud

Metrics: What Really Matters. Rob silas senior director, marketing cloud. *. @ RobSilas # bmamn. *What Happens Online In 60 Seconds? Incredible Statistics, Facts & Figures! By: Shea Bennett on July, 2013. @ RobSilas # bmamn. www.in2communications.com,.

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Rob silas senior director, marketing cloud

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  1. Metrics: What Really Matters Rob silassenior director, marketing cloud

  2. * @RobSilas #bmamn *What Happens Online In 60 Seconds? Incredible Statistics, Facts & Figures! By: Shea Bennett on July, 2013

  3. @RobSilas #bmamn www.in2communications.com, www.ireamgo.com , www.econsultancy.com

  4. @RobSilas #bmamn The CMO Survey, August 2013

  5. @RobSilas #bmamn

  6. * * 9 Truths Lead To Big Data's Future By: Seth Grimes September, 2013 The biggest change in marketing? The amount of #Social conversations happening by your customers. @RobSilas #bmamn

  7. 80% of relevant #BIGDATA comes in the form of text based posts. @RobSilas #bmamn

  8. Social intelligence maturity model 80% 1% 1% 75% 19% 24%

  9. Social insights framework SOCIAL INSIGHTS FRAMEWORK DATA Business Value DATA TIED TO BUSINESS OBJECTIVES ACTIONS TO TAKE BASED ON ANALYSIS

  10. Listen to your customers to gain insights into who they are. Start talking w/ customers, not at them. @robsilas#bmamn

  11. @RobSilas #bmamn

  12. @RobSilas #bmamn

  13. People: Key Considerations • Social Intelligence Analyst: • Data Scientist + Anthropologist • The Social Insights Framework provides a good structure for teaching and coaching

  14. @RobSilas #bmamn

  15. Key technology elements

  16. @RobSilas #bmamn

  17. Social listening – outputs become inputs Listen for Engagement Opportunities Across the Enterprise Business Value Insights Customer Service Strategic Planning Sales Innovation Marketing • Industry • Competitors • Hot topics • Trends • Issue resolution • Product performance • Support trends • Purchase intent • Lead gen • Funnel analysis • Product Development • New opportunities • Desired features • Brand perception • Brand reach • Content strategy @RobSilas #bmamn

  18. @RobSilas #bmamn

  19. Deeper insights: understanding decision processes Understanding social conversations by small businesses led to a successful change in content strategy There are engagement opportunities for #B2B.What are the customers of your clients talking about & how can you help? @RobSilas #bmamn

  20. Where to start • Get Tools and People in Place • Start with a Single Use Case and Show Value • Go Deeper on Insights and Begin to Use Across the Enterprise

  21. Summary | INSIGHTS DRIVE ACTIONS AND RESULTS | ACTIVATE YOUR SOCIAL INTELLIGENCE | 3 ACTIONS YOU CAN TAKE TOMORROW Social goes beyond #Marketing, it impacts every part of your business. @RobSilas #bmamn

  22. THANK YOU! @RobSilas rob.silas@magnet360.com

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