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Understanding Social Networking Systems: Beyond Facebook

This course delves into the technical, structural, and social dimensions of social networking systems. By the end, participants will grasp the affordances and behaviors governed by graph theory, alongside the social and philosophical contexts of these systems. Topics include the evolution of Web 2.0, interoperability, game theory, trust, and privacy concerns. With a robust structure featuring lectures, group projects, and a focus on practical application, this course is essential for future web technologists and scientists.

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Understanding Social Networking Systems: Beyond Facebook

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Presentation Transcript

  1. Welcome to Social Networking Systems David Millard dem@ecs.soton.ac.uk ThanassisTiropanis tt2@ecs.soton.ac.uk

  2. This is NOT the Facebook course!

  3. So What is It? Our aim is that by the end of the course you should: Understand the technical affordances of social networking systems, the graph and structural theory that governs their behaviour, and their social and philosophical context. Three broad topics: • Technologies and Applications • Analysis and Structure • Social Factors

  4. Technology and Applications History and Value of Web 2.0 • How did we get here, and why does it matter? • The New Web Literacy • Digital Natives, Immigrants and Edupunks • Interoperability • Open ID, Open Social, and Linked Data • Social Enterprise • E-business and marketing

  5. Analysis and Structure • Graph Theory and Social Networks • Modeling, Small world phenomenon, Homophily, link formation, etc.) • Game Theory and Social Networks • Equilibria, social optimality, principles of evolutionary game theory • Network Dynamics in Social Networks • Information cascades, Network effects and diffusion

  6. Social Factors • Trust • Models and algorithms for provenance and reputation • Power • Power vs. influence vs. action • Privacy • Identity, anonymity, rights and the ergonomics of privacy

  7. Who are You? • COMP6051 (Web Technologists and Software Engineers) • COMP6052 (Web Scientists) Learning Assessment COMP6051 (20 credits) COMP6052 (10 credits) Ten week lecture series Exam (100%) Group Project Portfolio (60%) Personal Summary (20%) Dragon’s Den Pitch (20%)

  8. What happens next? • Monday 1400-1600 will be the regular lecture slot • We start our lecture series today • A Brief History of the Web (dem) • Value and Web 2.0 (tt2) • Tomorrow (Tues) 1000-1100 is the COMP6052 Project Launch • Explain the project process • Allocate groups (of six) • Assign Mentors • We will only occasionally use the Tuesday slot • COMP6051 students will not need to attend tomorrow, but may be asked to act as critical friends in a future Tuesday slot

  9. Questions… ? Dave Millard (dem@ecs.soton.ac.uk) ThanassisTiropanis (tt2@ecs.soton.ac.uk)

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