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Pre-Alpha Business Canvas Update: Enhancing Customer Engagement and Value Propositions

This update highlights ongoing developments in our pre-alpha business canvas, focusing on customer segments, value propositions, and marketing channels. With a keen eye on customer feedback, we aim to address seller challenges and enhance user experience through features like deal creation, sharing, and request functionalities. We explore effective online advertising strategies, cost structures, and the importance of incentives for sellers. User concerns regarding complexity and information sharing are being prioritized as we refine our platform for a smoother and more engaging user interface.

june
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Pre-Alpha Business Canvas Update: Enhancing Customer Engagement and Value Propositions

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Presentation Transcript

  1. jOINT buy Pre-alpha

  2. Business Canvas Update – Last Week Customer Segments Value Propositions Channels Customer Relationships Revenue Streams Cost Structure Key Activities Key Resources Key Partners • Web page / Mobile app • Viral Marketing through SNS • Online Advertising is an effective way to get traffic Channels • Variable costs : server and traffic maintenance • Fixed Cost : rent, salaries • Online marketing Cost Cost Structure We realized that online advertising can be good source of attracting buyers but it costs a considerable amount of money.

  3. Business Canvas Update – This Week Customer Segments Seller Value Propositions Channels Customer Relationships Revenue Streams Cost Structure Key Activities Key Resources Key Partners * Feedback from Oren Jacob Interview Request Seller’s Problems • Solution? • More Incentive • Complaint from their existing users* • Delivery/customer supports costs* • Discount on already popular products?* • Display ads for seller’s • website • Cross-selling their product • Automatic subscription to sales mailing list • Fail to reach sellers through mentors and alumni • Sent interview requests to over 100 sellers in electronics and software Sellers might need more value such as exposure of their brand or customer information.

  4. Pre-alpha Website “Creating Deal”, “Sharing Deal” features are working now. Following favorite deals Creating a deal From Amazon Products Login with Facebook Searching another user’s deal Sharingdeals through Facebook

  5. User Feedback From user’s feedback, 3 main features “ Deal Creation / Login / Sharing Deals“ have been changed. Sharing Deals Deal Creation Login System • Blog Style • Uploading images, descriptions • Automatic posting on user’s FB Wall after following deals • Subscription required for creating/sharing/following 1st Version ç ç ç Feedback • Too complex • Time consuming • Hard to design layout • Don’t want to provide personal information • Spam  Upset! ç ç ç 2nd Version • Facebook Connect • Get information only for payment • Retrieving meta data from Amazon. • Get user’s comment • with some incentive

  6. Screenshots Main & Item detail page

  7. Screenshots Facebook Connect

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