1. 0 Introduction: Business 478: Strategy Chapter Three: The External Environment Chapter Three: The External Environment Hitt, Ireland, Hoskission, Rowe & Sheppard Strategic Management N o t e s Competitiveness & Globalization

2. Introduction to Bus. 478: Strategy / 2015-1 CONTACTS: (778-782-4918 :Sheppard@sfu.ca NOTES: :http://www.sfu.ca/~sheppard/index.html OFFICE: JWMC 4387 HOURS: 6Wed. 12:40 – 1:20, & by Appt. Fri. 12:40 – 1:20, & by Appt. For an appointment contact me in person, by phone or E-mail & we’ll set-up an appt. Prereqs:Bus.207,312,343,360&374or381&90 credits. INSTRUCTOR: Jerry Sheppard Notes include cases & exercises Introduction

3. Text Hitt, Ireland, Hoskisson, Rowe & Sheppard Hitt, Ireland, Hoskisson, Rowe & Sheppard Strategic Management: Competitiveness & Globalization, Concepts & Cases3rd Canadian Ed. Course Description • Provide you with an intro. to Strategy. • Goal: enhance your ability to insightfully develop, articulate, implement a strategy. • Coverage: strategic mgmt. process: • i.e. strategy formulation and implementation. • Case studies and classroom exercises will support lecture & discussion of course topics. Text & Course Description

4. Grading (more on this when I get to grade sheets ) Individual Grade (73%) 32% Individual Paper 24% Midterm 12% Participation 5% Contribution to group (5 X 1% each) Group Grade (27%) 5% Case Synopsis 10% Written Analysis 12% Case Presentation Ethical Considerations Not doing your own work on individual assignments, plagiarism or insufficient citation may get you a zero. Grading

5. Group Selection Form Name Student ID # Title Concentration Steve Jobs 99301-1234 Marketing Andy Grove 99302-1234 CEO Mgmt.Science Phillip Kives 20001-1234 COO Marketing Mike Milkin 20001-5678 CMO Finance Mark Wexler 20002-1234 CFO H.R.M. (CHR) You need to find a group by the 3rd week, or I will put you in one. If you are your groups’ CEO you have no real power. You’re just the first among equals. Group Selection

6. Date Topic Detail, Cases, Presentations Readings Jan. 14 Jan. 21 Feb. 04 Jan. 28 Jan. 07 Bus. Level Strategy & International Strategies External Environment & Dynamics, Restructuring Overview, Strategic Mgmt. & Competitiveness, Environment, Ind. & Comp. Analysis Competitive actions & responses, Porter’s Gen. Bus. Level Strategies International Bus., Corp. & Entry Strat.s Text Ch. 6, 8, 14 Text Ch. 9 & 10 Text Ch. 3 & 4 Text Ch. 1 Text Ch. 5 & 7 Performance & Doing Cases Performance & Cases Text Ch. 2 Cooperative Strategies & Innovation Corp. Level Strategy Internal Environment. Resources, Capabilities, Core Comp. Cooperative Strategies Acquisitions & Corp Renewal Diversification, Vertical Integration Exercise #2 Kaskazi 1 & 2 Exercise #1 Insourcing & IMI Class Assignments (Wed.) Don’t forget to tell them the password! The Basics Assignments

7. Date Topic Detail, Cases, Presentations Readings ASSIGNED CASE: DeBeers Mar. 04 Apr. 01 Mar. 25 Apr. 08 Mar. 11 Feb. 11 Control & Rewards CASE DUE ON THIS DAY Group Presentations Reading Break Group Presentations Group Presentations Van Halen & Corning Group Presentations (written: Mar. 27) Group Presentations (written: Apr. 04) Group Presentations (written: Apr. 10) Implementation & Renewal V. H / Corning. Ch.12& 13 Leadership Strategy & Leaders & BP Deepwater Ch.13, BP Deep Class Assignments (Wed.) Applications & Ends Feb. 25 Feb. 18 Renew, Govern, Juwi Midterm Renewal, Governance & Juwi Case MIDTERM Ch.11,14,Juwi PANIC PANIC DeBeers Mar. 18 Assignments

8. Grade for Strategic Analyses SUBHEADINGS! 3.0 3.3 Include Corp. Philosophy and stakeholder analysis. . 3.0 3.5General External Environment & Porter’s Industry Environments . 3.3 3.3 Subheadings. Including explaining the firm’s core competences (VRIO) . 3.3 3.5Subhead.s. Incl. Business, Corp., International & Co-op. Strategies . 3.5 3.5How Strengths match the Opportunities & how the weaknesses match the threats. . 3.5 3.5Create criteria & alternatives, evaluate & recommend something. . 3.3 3.4State an action plan & needed structural & control changes that may be required. . 3.35 Average Section of reportGrade range is 0.0 – 4.3 Form Content Mission, Objectives, Goals, Stakeholders Resources, Capabilities / Core Competencies General & Industry Environment Bus., Corp., Interna-tional & Co-op. Strat.s Synthesis Criteria, Evaluation & Recommendation Implementation Average Strategic Analysis

9. Group Member Grades 3.7 OK 3.5 So-So 3.8 Good! 1.4 zzzzz This is due Dec. 1, 2014 Group Grading

10. Self Evaluation This is due Dec. 1, 2014 Self Evaluation

11. Miscellaneous Material • Most sessions will be ½ exercise, and ½ case analysis or another strategy exercise. • On-line lectures are from concepts chapters. • Exam will be theory & mostly short answer. • Power Point Audio Lectures are available at: http://www.sfu.ca/~sheppard/478index.html • All power point presentations include: Sometimes BONUSES S O U N D There’s also some material on the bottom so you know how much longer the professor is going to ramble on. For fun, this guy, Alfred E. Neuman (he might be an exam question), will be in every slide presentation at least once! Unsound Sound Miscellaneous

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