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Strategic Analysis of Alan Bates Products Ltd.'s Four Proposed Plans

This analysis evaluates four strategic options for Alan Bates Products Ltd., focusing on their feasibility, suitability, and acceptability. The strategies include acquiring a software company, developing new satellite receiver technology, designing an innovative heart monitor, and targeting the European market with existing tablet computers. Each strategy is assessed in terms of resource allocation, potential return on investment, and associated risks. Recommendations suggest prioritizing the acquisition of a software company for enhanced profitability and market competitiveness.

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Strategic Analysis of Alan Bates Products Ltd.'s Four Proposed Plans

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  1. Alan Bates Products Ltd. Tuesday 20th March 2012 Suitability, Acceptability & Feasibility Analysis of the four strategic plans Stefan Chiu, Chang Song, Kai Kang, Tian Lu and Cindy Liu

  2. Outline Strategy 1: Acquire a software company Strategy 2: New satellite receiver technology Strategy 3: Design a heart monitor Strategy 4: Target the European market Conclusion and recommendation Alan Bates Products Ltd.

  3. Strategy 1 Acquire a software company • Existing resources and competencies • Higher margins • £2.5 million • Give up ¼ of equity Alan Bates Products Ltd.

  4. Strategy 2 Develop new satellite receiver technology • Global potential • Research and development • £1 million • Resistance to change Alan Bates Products Ltd.

  5. Strategy 3 Design a smaller and more effective heart monitor • Expertise • Market shift • Technological risks • £5 million • Lack of experience Alan Bates Products Ltd.

  6. Strategy 4 Sell the existing tablet computer to the European market • Low cost knowledge • Brand awareness • Interest rate risks • Costly - £3 million Alan Bates Products Ltd.

  7. Conclusion Alan Bates Products Ltd.

  8. Recommendation *Acquire a software company for £2.5 million Alan Bates Products Ltd.

  9. Alan Bates Products Ltd. Stefan Chiu, Chang Song, Kai Kang, Tian Lu and Cindy Liu

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