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Effective Steps for Planning a Successful Web Site Development Process

kaden avatar
kaden
27 diapositives · 411 Views · Jul 31, 2014

This guide provides a detailed overview of the key steps involved in planning a successful web site. It covers the essential phases, starting with defining the site's purpose and identifying the target audience. Further, it discusses how to determine the general content of the site, including the necessary elements for the homepage and its subsidiary pages. Finally, it outlines the structural options for organizing site content, emphasizing the importance of a well-planned layout to enhance user experience and functionality.

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  1. Chapter Objectives • Describe the Web site development planning process • Complete Step 1: Define the site’s purpose • Complete Step 2: Identify the site’s target audience • Complete Step 3: Determine the site’s general content • Complete Step 4: Select the site’s structure Chapter 3: Planning a Successful Web Site: Part 1

  2. The Web Site Development Planning Process Chapter 3: Planning a Successful Web Site: Part 1

  3. Step 1: Define the Site’s Purpose • Web site goals • Web site objectives • Web site purpose Chapter 3: Planning a Successful Web Site: Part 1

  4. Step 2: Identify the Site’s Target Audience • Define the site’s target audience • Develop a target audience profile Chapter 3: Planning a Successful Web Site: Part 1

  5. Step 3: Determine the Site’s General Content • The home page is often the first page a visitor sees • Should include: • Who • What • Where • Search feature Chapter 3: Planning a Successful Web Site: Part 1

  6. Step 3: Determine the Site’s General Content • Web sites often include multiple subsidiary or underlying pages • Should include the same elements as its home page: • Name • Logo • Typeface • Color scheme Chapter 3: Planning a Successful Web Site: Part 1

  7. Step 3: Determine the Site’s General Content Chapter 3: Planning a Successful Web Site: Part 1

  8. Step 3: Determine the Site’s General Content • A splash page uses images, animation, and sound to capture visitors’ attention and draw them into the site Chapter 3: Planning a Successful Web Site: Part 1

  9. Step 3: Determine the Site’s General Content • Should include value-added content: • Relative • Informative • Timely • Accurate • High quality • Usable Chapter 3: Planning a Successful Web Site: Part 1

  10. Step 3: Determine the Site’s General Content • Text • Primary component of a Web site • Guidelines to consider • Chunk text for scannability • Place explanatory or detailed information on linked underlying pages • Use active voice and a friendly tone • Remove transitional words and phrases like as stated previously, similarly, and as a result, which might not be relevant for the chunked text Chapter 3: Planning a Successful Web Site: Part 1

  11. Step 3: Determine the Site’s General Content • Images • Most commonly included content element on Web sites • Can personalize and familiarize the unknown Chapter 3: Planning a Successful Web Site: Part 1

  12. Step 3: Determine the Site’s General Content • Audio • Low-bandwidth alternative to video • Audio can persuade, inspire, personalize, motivate, or sooth Chapter 3: Planning a Successful Web Site: Part 1

  13. Step 3: Determine the Site’s General Content • Video • Video clips incorporate movement and sound • Extremely large sizes of video • Downloadable vs. Streaming Video Chapter 3: Planning a Successful Web Site: Part 1

  14. Step 3: Determine the Site’s General Content • Animation • Widely used to attract attention and liven Web pages • Adds interest and appeal to Web pages • Overuse of animations can become distracting and annoying • Animated GIF • Gives the appearance of moving pictures • Flash animation Chapter 3: Planning a Successful Web Site: Part 1

  15. Step 3: Determine the Site’s General Content • Multimedia • Add action, excitement, and interactivity to your Web site • Viewers are intrigued and entertained by multimedia presentations • Multimedia presentations can be interactive • Users can participate • Helper Applications • Plug-ins Chapter 3: Planning a Successful Web Site: Part 1

  16. Step 3: Determine the Site’s General Content Chapter 3: Planning a Successful Web Site: Part 1

  17. Step 3: Determine the Site’s General Content • Dynamically Generated Content • Served up to your Web site visitor triggered by a specific event • Frequently called up from a database Chapter 3: Planning a Successful Web Site: Part 1

  18. Step 3: Determine the Site’s General Content Chapter 3: Planning a Successful Web Site: Part 1

  19. Step 3: Determine the Site’s General Content • Organizing Web Site Files • Organize the resulting files in your Web site • Create folders on your computer’s local drive • Regularly create back ups Chapter 3: Planning a Successful Web Site: Part 1

  20. Step 4: Select the Site’s Structure • Outline your Web Site • Choose the method that you find most flexible and comfortable • Linear / tutorial structure • Random structure • Hierarchical structure Chapter 3: Planning a Successful Web Site: Part 1

  21. Linear/Tutorial Structure • Presents information in a specific order • Training website Chapter 3: Planning a Successful Web Site: Part 1

  22. Random Structure • Arranges information without a specific order • Use only for small Web sites Chapter 3: Planning a Successful Web Site: Part 1

  23. Hierarchical Structure • Organizes information into categories and subcategories • Best used in organizational / topical Web sites Chapter 3: Planning a Successful Web Site: Part 1

  24. Hierarchical Structure Chapter 3: Planning a Successful Web Site: Part 1

  25. Chapter Summary • Describe the Web site development planning process • Complete Step 1: Define the site’s purpose • Complete Step 2: Identify the site’s target audience • Complete Step 3: Determine the site’s general content • Complete Step 4: Select the site’s structure Chapter 3: Planning a Successful Web Site: Part 1