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Northern Ireland

Our food journey. Northern Ireland. Our story. “ Promotional strategy for NI Agri-Food joined up in local, international and tourism markets”. Troubled Underplayed Unknown. Image. Our food culture. Grass fed beef Ethnic breads Tray bakes Strong tea Soup veg Tayto crisps.

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Northern Ireland

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  1. Our food journey Northern Ireland

  2. Our story “Promotional strategy for NI Agri-Food joined up in local, international and tourism markets”

  3. Troubled Underplayed Unknown Image

  4. Our food culture • Grass fed beef • Ethnic breads • Tray bakes • Strong tea • Soup veg • Tayto crisps

  5. Foundations - Industry funded TV campaign

  6. FoodNI • To transform the reputation of Food from this part of the world …..

  7. Media • First point of contact for food news • FoodNI and Flavour Magazine • Web site 80k visitors per year • Twitter 1200 followers

  8. Our message

  9. Flavours of the Foyle

  10. Flavours of the Foyle

  11. Flavours of the Foyle

  12. Balmoral 2012

  13. Great Taste Awards Supreme Champions • UK Great Taste Award Supreme Champions in 2011 and 2012 • McCartneys Moira in 2011 • Hannans Meats Moira in 2012 • Plus 190 Gold Stars awarded to Northern Ireland companies

  14. Product of Geographic Indication Awards • Lough Neagh Eels • Comber Early Potatoes • Armagh Bramley Apples

  15. Food Heroes Sir Hans Sloan John Clarke

  16. 2012 Celebrations • Titanic – 2nd and 3rd class menus • Glenarm Dalriada Festival • Larne – Oyster Festival • Killyleagh – Hans Sloan chocolate • Bushmills – salmon and whiskey • Belfast Restaurant week

  17. 2013 Derry /Londonderry City of Culture • Flavours of the Foyle Seafood festival • Fleadh Cheoil na hEireann

  18. 2013 World Police and Fire Games • 3rd largest Games in the world; • 65 sports; • 70 Countries; • 12,000 athletes; • 18,000 friends and families.

  19. Our future vision • Festival of food • Building on the success of Balmoral • Extending it to a month • Growing it wide • Making it a year

  20. Adrian Morrow

  21. Noel McMeel

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