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Transforming Healthcare Marketing: Strategies for the 21st Century Consumer

In today's healthcare landscape, consumers are seeking greater control over their health information, relying heavily on the internet for decision-making. This conference brings together thought leaders like Bob Go from Deloitte and Jane Griffiths from Janssen-Cilag to discuss innovative sales strategies tailored to new audiences. Key topics include the weaknesses of traditional marketing channels and the importance of adapting to consumer needs. Join us for insightful discussions on riding the rising wave of healthcare consumerism and transforming marketing approaches in the digital age.

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Transforming Healthcare Marketing: Strategies for the 21st Century Consumer

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Presentation Transcript

  1. Chairman Opening Remarks Bob Go, Global Managing Director, Life Science and Health Care, Deloitte

  2. Tailoring Sales Strategies to New Audiences and Markets Jane Griffiths,International Vice President,Europe North,Janssen-Cilag EMEA Wayne Gattinella,President and CEO, WebMD John MacCarthy,Vice President, Client Thought Leadership,IMS Health

  3. Consumers are demanding more control over information to make important, everyday decisions

  4. Consumers increasingly depend on the internet for health information

  5. Physicians increasingly depend on the internet for medical information

  6. Internet is exposing fundamental weaknesses of traditional marketing channels

  7. 21st century solutions cannot be delivered on 20th century platforms

  8. Networking Coffee Break We will resume at 11.05

  9. Riding the Rising Wave of Healthcare Consumerism Sandra Peterson,President, Bayer Healthcare Diabetes Division Stefano Pessina,Executive Chairman, Alliance Boots David Mobbs,Group Chief Executive, Nuffield Health

  10. Closing Remarks Bob Go, Global Managing Director, Life Science and Health Care, Deloitte

  11. End of Conference Lunch in the ‘Market Restaurant’

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