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Discover how to effectively spread your message using social media platforms like Facebook, YouTube, Twitter, and Pinterest. This guide, expertly crafted by Alicia and Lorette Lyttle, teaches you strategies to build your brand, grow your following, and drive traffic to your site. Learn to leverage images, videos, quotes, and interactive content to engage your audience and encourage sharing. Equip yourself with techniques for optimizing your online presence and making sales—from captivating ads to viral content creation. Unleash the full potential of your brand today!
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“How to make your message spread like wildfire – using social media” Alicia Lyttle & LoretteLyttle “The Lyttle Sisters”
Sites To Focus On • Facebook • Youtube • Twitter • Google + • Pinterest
Why Spread Your Message? • Brand • Opt-ins (list building) • Followers • Influence • Traffic • Backlinks (SEO) Make Sales!
Facebook – Spread Your Message • Images • Video • Quotes • Questions • Polls • Groups • Fan Pages • Facebook Events • * Facebook Ads
Facebook - Images & Video • Funny • WOW • Great quote • Baby, animals • Tips: • Post URL on Photo (back to FB page or URL) • Ask to share (Please) • Ask for comments (Please)
Facebook - Quotes • Inspiring • Funny • Famous (quote or author) • Tips: • Put quote on an image • Make a video around quote (animoto.com) • Ask to share • Ask to comment
Facebook Questions & Polls • Hot topic (in the news) • Controversial • Fun to answer • Easy to answer • Tips: • Add an image • Reply to all responses with call to action (Example apps) • Interaction (always reply with @ - shows up on their page/feed – they get notified) Keep it alive
Facebook - Groups • Search & Join (alive/interaction – everyone can post) • Avoid groups with host only posts unless interaction is very high • Participate • No spamming • Tips • Answer/Reply with helpful info • Contribute • Ask for share, follows, likes
Facebook – Fan pages • Create one! • Search & Like other pages (through your page) • Interact on other pages (that are alive) • Tips • Don’t oversell • Engage, interact, always reply • Consistency
Facebook – Events • Set one up (webinars, product launches, • Photos • Update page • Email all members (under 5000 invited) • Tips • Don’t overdue it (annoying) • Clear call to action (register, signup: free gift)
Youtube –Spread Your Message • Why Youtube • Social network? • How to get lots of views
Youtube – Why Youtube? “Video is where the Internet is going.” –Digital Marketer • 2nd largest search engine • 4th site in the world for traffic • Google OWNS Youtube (since 2006) • By 2015 -> 90% of internet traffic will be video (Cisco’s prediction) • ½ of all website traffic after 5pm is video traffic (Youtube, Netflix, etc.)
Youtube – Why Youtube? Videos help people make purchasing decisions Does this apply to you? See a review, how to use something, etc. 46% of consumers who shop online prefer shopping on retail sites that have video Video emails have 2-3% higher click through rate
Youtube –Is it a social network? • Yes! • Interaction • Friends/Subscribers • Likes • Views • Comments *The more the better! *Social Proof
YouTube – How to get views • File name is keywords • Title – keywords • Description – keywords • Description – URL • Well designed Youtube channel • Tips: • Get likes, comments, video comments, views, friends/subscribers
Twitter – Spread Your Message • Grow Your Following • Tweet often (use quotes) • Update with images – and ask for interaction (example – guess where I am) • Reply to other Tweets • Have an automated DM (Direct Message) • Ask (and you shall receive)
Twitter Tip • Learn from your competitors • What strategies are working for them ? • What kind of tweets are bringing the best interaction? • Use their strategies as inspiration to improve upon to make your messages become viral!
Google + - Spread Your Message • Who owns Google + • SEO • Circles • Business Pages • Update Often
Pinterest –Spread Your Message • What is pinterest? • Getting started • Setting up your profile • What to “pin” • Making money off of “pins”
Pinterest – What is it!? • New Social media site – one of the fastest growing (followers/following) • Image driven traffic • 7 million new visitors/mo. • Women • Pinterest is sending more REFERRAL TRAFFIC to peoples websites than Youtube, Linkedin& Google + combined!
Pinterest –Getting Started • Need an invitation • Profile • Start following people
Pinterest – Making a pin • Pin • Edit URL • Where do you want to send traffic to? • Affiliate link? • Tweet your link (your pin)
Pinterest – Making $ with pinning • Affiliate Links • High Quality backlinks • Link to your product • Board is indexed by Google • Integrate it with Facebook and Wordpress
“How to make your message spread like wildfire – using social media”