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  1. Section Divider: Heading intro here. Innovating into Inclusion LSE Seminar: Innovating out of digital exclusion Helen Milner, 28 April 2010 @helenmilner

  2. www.slideshare.net/helenmilner @helenmilner

  3. Moved from a third to a fifth • Moved from 35% never used the internet in 2006 to 20% in 2009 • ONS (2006), and ICM (2009) & ONS (2009)

  4. Internet use as % of population Source: World Internet User Statistics June 2009

  5. There are 5.3m non-users who are both 55+ and in C2DE social group Source: Freshminds & UK online centres “Digital Engagement – understanding customers” 2010(Freshminds synthesis of ICM ‘09 and ONS ‘09)

  6. People experiencing the deepest social exclusions remain offline and increase their share of the non-user pool

  7. It is a case of social equality: 97% of people in the highest income category (>£40,000) use the internet compared to only 38% of those in the lowest income (<£12,500) category Source OxiS 2009

  8. Why non-users don’t use the internet “Does the internet improve lives?” Freshminds April, 2009

  9. Access: 38% Motivation: 34% Skills & Confidence: 20% Barriers were the same in 2009 as in 2007 “Does the internet improve lives?” Freshminds April, 2009

  10. What a year we’ve had • Digital Britain (June 2009) • Digital Inclusion Champion (June 2009) • Estelle Morris Review of ICT User Skills (June 2009) + pilot of Online Basics (January 2010) • Building Britain’s Recovery (December 2009) • Smarter Government (December 2009) • Social Housing Providers Digital Inclusion Action Plan 2010 (February 2010) • National Plan for Digital Participation (March 2010)

  11. If all UK digitally excluded adults got online and made one digital contact each month, this would save the Government £900 million per year PwC & Martha Lane Fox “The Economic Case for Digital Inclusion” www.raceonline.org/resources October 2009

  12. Smarter Government(December 2009) £30m for UK online centres over 3 years to get 1 million more people online – 75% going to grassroots

  13. Digital inclusion action needs to be both mass and targeted

  14. Example: Online Basics • Mass – Estelle Morris Review determined the need • Mass – built on existing online course to be delivered fast, single course maintained centrally • Local – local centres and providers support people to use it, locally available in your living room via Pass IT On • 97% user satisfaction with the course

  15. Example: Get online day annual campaign • Mass publicity (newspapers, television, radio interviews) • Mass coordinated “event” packs, online game and taster courses • Local events – 750 events around 23 October 2009 • 37,000 people got online over 3 days (2007, 2008, 2009)

  16. It’s about PEOPLE and what they DO online and they BENEFIT by being online 10m PEOPLE offline 4m PEOPLE who are both socially and digitally excluded

  17. Paul

  18. Real innovation: put 100% of government services 100% online It makes you think differently about exclusion We can put in place a proper safety net so that everyone can use online services in a place that suits them and with the support that they need

  19. Thank You hmilner@ufi.com @helenmilner www.ukonlinecentres.com www.slideshare.net/helenmilner