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Unveiling Visual Symbolism: Decoding the Hidden Language in Artifacts

Enhance your analysis skills by being a first-class noticer, exploring irony, connotations, and symbols within visual artifacts. Learn to read between the lines and consider the parts contributing to the whole. Delve into audience reactions, emotional evocations, and creator ethos. Master the art of uncovering the inward significance of artifacts for a thorough visual analysis. Remember to follow APA format and provide specific examples to strengthen your arguments.

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Unveiling Visual Symbolism: Decoding the Hidden Language in Artifacts

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  1. English Comp Week 5 jorgegomez

  2. When analyzing… • Be “first-class noticers” • Read between the lines • Consider possible uses of “irony” • Consider CONNOTATIONS and SYMBOLS • Ex. Denotation of “computer” : a machine that calculates • Connotation of “computer”: technology, the digital world, machines, disappearance of the natural world, AND SO ON • Look at the “inward significance” of artifacts • Look at how the PARTS/PIECES of a visual artifact contribute to the piece as a WHOLE, for better or worse • Example: How the soldier (the part) in the mural strengthens or weakens the mural (the whole) in terms of the mural’s PURPOSE

  3. Visual Analysis • Consider the organization used for the rhetorical analysis • Remember to ‘attach’ of copy of the visual (if it’s an ad or a painting and not a video) to your paper as an ‘appendix.’ • Remember: BE SPECIFIC • Example of the kind of “specificity” that works: • A sport – football – American football – NFL – • NFL AFC – NFL AFC South – Houston Texans – • NFL fantasy football league featuring Houston Texans players • “Deathstar operators”

  4. Visual Analysis • Audience • Be sure to point out the audiences for the artifact • Consider: DIFFERENT audiences might have DIFFERENT REACTIONS • Remember that there’s usually more than one (go over the presentation on “audience”) • The “intended” audience • This MAY or MAY NOT include you • The “universal” audience • This includes you • This could be perhaps an online audience or a world-wide audience

  5. Visual Analysis • Logos: • How is it constructed? How is it organized (or disorganized)? • What is the MEDIUM used? (paint, computer animation, watercolors, photographic film, stone, clay, wood, AND SO ON) • Is it LOGICAL? Does it make sense? • How do the pieces contribute to the logic of an artifact? • Pathos: • What range of emotions are evoked and HOW are they evoked? Are they effectively evoked? • Art “jargon”: color, scale, perspective, background, foreground • Ethos: • Examine the creator’s reputation, authority, and/or expertise. Who is the creator? Does the creator represent his or herself or a corporation? • Consider possibility of “conflicts of interest” 1. Ex. A petroleum ad PAID for by a petroleum company

  6. Visual Analysis • ALWAYS go over the assignment instructions on your own • APA format (NO ABSTRACT NEEDED for THIS ONE) • 3-5 pages long (NOT counting title and reference page) • Again, go over Rhet. Analysis organization • Include an introduction, a conclusion, etc.

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