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Carol Anne Costa, PHM JHA carolannecosta@gmail

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Carol Anne Costa, PHM JHA carolannecosta@gmail

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  1. Social Media and Public Housing---Everything you wanted to know about social media but were afraid to ask....“Being part of social media is now a MUST. Keeping your agency top of mind in cyberspace helps to highlight programs, establish relationships within the industry and the community and effectively advocate for support. Social media and PR are an "easy" and inexpensive if you have the right tools.  Carol Anne Costa, PHM JHA carolannecosta@gmail.com

  2. Non Scientific Survey • DO you FB? • DO you have a Google Alert set up for your HA you yourself? • DO you Tweet? • How do you read the news? • Do you have a smart phone? • Does your agency have a digital camera?

  3. What is Social Media? • Social media are media for social interaction, using highly accessible and scalable publishing techniques. Social media use web-based technologies to transform and broadcast media monologues into social media dialogues. • This is a marketing practice that emphasizes the ability of social websites and services to attract visitors to your website and build a positive reputation. • A broad term used to define website and web applications where you have social interactions around a media form (text, images, audio, video, or any combination of them). Examples of social media include blogs, online forums, social networks and websites.

  4. What does it do? • Informs key audience and stakeholders about the agency (Public Housing Authorities) • Influences decision makers (Elected Officials, residents, Commissioners, collaborators) • Shapes public opinion • Builds constituency support (your own residents) All 100 members of the U.S. Senate now tweet

  5. They Tweet and FB and so should you …MONEY FOR HOUSING

  6. And DC LIVES ON…..

  7. Good Social Media=HA Advocacy

  8. Terms... I want to turn you into the COX Dad! • Like • Follow • Meme • Post • Tweet • Viral

  9. Material…. • Photos • Videos • Stories • Action Alerts • Collaboration outreach

  10. Products • FB • Twitter • Blogger • Google • Instagram • Tumbler • Pintrest… and so many more!

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