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Effective Public Service Announcements: Crafting Messages for Impact

Learn the fundamentals of creating impactful Public Service Announcements (PSAs), explore topics, analyze existing PSAs, and plan your own PSA project. Collaborate with a team to develop a concise 30-second PSA with a strong ICAP message. Discuss potential topics, research, select, and prepare for a class vote on the best PSA. Enhance your skills in ad analysis and effective message delivery.

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Effective Public Service Announcements: Crafting Messages for Impact

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Presentation Transcript

  1. Ad Apprentices 10/15/13

  2. Warm-up • What is a public service announcement? • What topics might they cover? • Complete SH 28

  3. Three parts • PSA’s have two major components: the message ad the audience. • List 3 PSA’s you have seen. Who were they for and what was the message?

  4. PSA project basics • Students in teams will develop a 30 second PSA with an ICAP message • Each class will vote on the best • A winner will be selected from each class

  5. Ad analysis • Using the examples as a guide, we will be completing our own ad analysis SH29

  6. Basic Planning • Look at the potential PSA topics as a group. • Research the potential topics and make a selection • If you have another related topic, discuss it with me

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