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BRAND PRESENTATION

BRAND PRESENTATION. Handmade Wines from Rutherford, Napa Valley and Beyond. Founding-background. Bill and Carol Foley purchased the family owned, Sawyer Winery in 2012. The estate was re named Foley Johnson as a culmination of their dream and a tribute to their families’ heritage.

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BRAND PRESENTATION

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  1. BRAND PRESENTATION Handmade Wines from Rutherford, Napa Valley and Beyond

  2. Founding-background • Bill and Carol Foley purchased the family owned, Sawyer Winery in 2012. • The estate was renamed Foley Johnson as a culmination of their dream and a tribute to their families’ heritage. • 50 Acre of Estate vineyards, located in the Heart of the Rutherford AVA and primarily planted to Bordeaux varietals. • Family’s Mission is to make wines that reflect our enduring commitment to quality, our spirit of achievement and ultimately the true authenticity of where our wines are grown. Proprietors Carol Johnson Foley and Bill Foley

  3. Brand key messages • Patient & Focus Search for the Best • Bill and Carol Foley meticulously searched for years to find a world-class vineyard estate in Napa Valley. • Foley Johnson Estate – Premier Site / Untapped Potential • May 2012, purchased the 50 acre Sawyer Family Estate. The estate was reflagged to Foley Johnson – to pay tribute to their heritage and families. • Estate is in the heart of the Rutherford AVA. One of among the most heralded AVAs in world and recognized as one of California’s greatest regions for world-class Bordeaux varieties • Foley Johnson Estate is located amongst the best of the best of Napa Valley – adjacent to vineyards owned by Beckstoffer, Caymus, Cakebread, Hietz, Nickle and Nickle, Opus, Robert Mondavi. • Unparalleled Winegrowing Team • Brad Warner has celebrated 18 vintages of making wines from the Estate vineyards. • David Ramey, world-renowned consulting winemaker, joined the team in 2013. • Quality & Singular Focus • “Best of Foley Family” • Two Offerings: Napa Valley and Handmade • Napa Valley Tier: Singular Focus on Bordeaux varieties from the Estate Vineyards. • Handmade Tier : Limited production wines from all Foley Family estate properties.

  4. Winegrowing team • Born and raised in Sonoma County • Began winemaking career at Charles Krug • Was recruited over by Mr. Robert Mondavi, when he founded his winery, and remained and integral part of their pioneering winegrowing team for 30 years • 1995 first vintage as winemaker at Sawyer Cellars • David Ramey- consulting winemaker “The majority of our Foley Johnson wines come entirely from our vineyards in the Rutherford AVA. Our wines capture the purity and transparency that are hallmarks of Rutherford. The tannins are gentle, the fruit balanced and you can literally taste the terroir. “ – Brad Warner Brad Warner, Winemaker

  5. The Estate - Vineyards Main Ranch • Nearly 40 acres surrounding the winery that extend east from Hwy. 29 to the banks of the Napa River. • First plantings in 1984.. • 9.71acres of Cabernet, 9.99 of Merlot and small amounts of Petite Sirah, Petit Verdot, Cabernet Franc, Malbec, Sauvignon Blanc & Sauvignon Musque. Peral Vineyards • Name derived from Spanish name, “pear” to pay tribute to the sites rich agricultural history. Today, amongst the vines, sits a singular 100 year old pear tree, left in place to honor the sites past heritage. • 8.8 acre site located on the southeastern portion of the property. • Planted entirely to Cabernet Sauvignon (clones 337, 4, 6, 7, 8).

  6. Rutherford AVA “It takes Rutherford dust to grow great Cabernet.” - Andre Tchelistcheff • Size: 6 sq. miles with 3,518 acres of vineyard. 71% are planted to Cabernet Sauvignon. • Climate: Temperature is higher than other areas in Napa Valley. Region III. Warm summer days with cool evenings allows the fruit to ripen at a steady pace and retain acidity and balance. • Topography: Rutherford AVA does not extend above 500 feet in elevation. At Foley Johnson, the core of the vineyard is flat and adjacent to the Napa River, which lies 170 feet above sea level. • Soils:

  7. Handmade tier • Direct-to-consumer exclusive • Features small lot bottlings (about ~100 cases each) from winemakers/ estate owned properties. • 3-4 of the best barrels each per vintage of Chalk Hill Estate Chardonnay, Kuleto Estate Zinfandel, Sebastiani Cabernet Sauvignon, Foley Estates Pinot Noir, Foley Johnson Cabernet Sauvignon • “ Best of Foley Family” • “Handmade” focuses on highlighting best known varietals and wines for our family owned Estates.

  8. NAPA VALLEY tier2010 Napa Valley Cabernet Sauvignon • Composition: 92% Cabernet Sauvignon, 3% Syrah, 2% Malbec, 2% Merlot, 1% Petit Verdot • Rich, ripe, elegant with velvety texture • Aged 22 months in French oak, 35% new • 100% Malolactic Fermentation • Aging potential: 15 years • Production: 3,500 Cases • FOB $136 6/750ml

  9. NAPA VALLEY tier2010 Estate Cabernet Sauvignon • Composition: 100% Cabernet Sauvignon • Aged 22 months in French oak, 36% new • Blackberry, black currant, licorice, spice, smooth and supple • Aging potential: 15 years • 100% Malolactic Fermentation • Very Limited Production: 578 Cases • FOB: $240 6/750ml

  10. NAPA VALLEY tier2010 Estate Meritage Red Blend • Composition: 62% Cabernet Sauvignon, 33% Merlot, 2.5% Cabernet Franc, 2.5% Petit Verdot • Rich, ripe, elegant with velvety texture • Aged 22 months in French oak, 35% NFO • 100% Malolactic Fermentation • Aging potential: 15 years • Very Limited Production: 800 Cases • FOB: $120 6/750ml

  11. Competitive Set & Distribution Objectives Competitive Set: • Hall, Chappellet, Sequoia Grove, Nickel & Nickel Distribution Objectives: • Mix – 60/40 on / off accounts, 60/40 off/on volume • Type of Accounts / Priorities • On Premise • Mid & High Tier Steakhouses • Upscale high image/high profile restaurants in top 25 urban markets • Higher End National & Regional On Premise Accounts • Wine Buyers / Sommeliers looking for limited-production, hand-crafted estate based wines. • Off Premise • Fine wine / Independent bottle shops Pricing:On Premise / List Fine Wine / Retail Napa Valley Cabernet Sauvignon $70-75.00 $44.00 Napa Valley Meritage $65-70.00$38.00 Napa Valley Estate, Rutherford Cab Sauv. $125-150.00$75.00

  12. Brand presentation Best of Foley Family from Rutherford, Napa Valley and Beyond

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