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Explore the vibrant wines of Paso Robles, a California region reborn with creativity and passion. Known for its dense reds and luscious dessert wines, our offerings are fruit-forward and approachable, perfect for all occasions. With core varietals like Zinfandel, Chardonnay, and Cabernet Sauvignon, we pride ourselves on delivering great value without compromising quality. Emphasizing the exquisite growing conditions and reputation of Paso Robles, we invite you to experience our exceptional wine selection that captivates the senses.
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BRAND PRESENTATION 2012 BRAND PRESENTATION 2014
ABOUT ME BRAND PRESENTATION 2012 I am named for the Greek goddess of the dawn, who opened the gates of heaven each morning allowing the sun to rise. Fiercely passionate, I was cursed by Aphrodite for having an affair with Ares. My punishment was an insatiable appetite for young men.
WHAT I HAVE TO OFFER BRAND PRESENTATION 2012 Wine Region of the Year: Paso Robles This California region has reinvigorated itself with new blood, creativity and rapidly improving wines. • A focus on dense reds and luscious dessert wines • Fruit sourced from Paso Robles and other premier sites throughout California • Fruit-forward and approachable wines • Great value
MY CORE ATTRIBUTES BRAND PRESENTATION 2012 ZINFANDEL ∾ CHARDONNAY ∾ CABERNET SAUVIGNON ∾ PETITE SIRAH
MY SWEET SIDE BRAND PRESENTATION 2012 • Tears of Dew • 100% Muscat • 18.76% residual sugar • 375ml
PLACES I LIKE TO GO BRAND PRESENTATION 2012 • On-Premise • National & regional restaurant chains • Neighborhood bistros, casual dining, pubs • Steakhouses and grill focus accounts • Off Premise • National & regional grocery & drug chains • Independent retailers • Club stores
HOW TO SUCCEED WITH ME BRAND PRESENTATION 2012 • Discuss my exceptional price/quality ratio • Emphasize the approachable nature of the wines • Educate on the Paso Robles growing region and reputation for producing juicy, bold reds
MY CALLING CARDS BRAND PRESENTATION 2012 • Brand Presentation • Fact Sheets • Brand Overview Sheet • Brand Sell Sheet • One-Page Interactive Sell Sheet • Waitstaff/Wine Cards • Flow Shelftalkers • Blank Shelftalker Templates • Menu Shell • Table Tent Template • Menu Insert Template • Tasting Mats & Tasting Note Sheets • Case Cards/Glorifiers
NEW FOR 2014 BRAND PRESENTATION 2012 • New Website