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LES MATRICES MARKETING

LES MATRICES MARKETING. Cours de diagnostic marketing. La matrice d’ANSOFF. La matrice FCB ( Foote, Cone, Belding ) de l’implication. La typologie des innovations. Le triangle d’or du positionnement. Attentes du public. Positionnement des concurrents. Atouts du produit.

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LES MATRICES MARKETING

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  1. LES MATRICES MARKETING Cours de diagnostic marketing

  2. La matrice d’ANSOFF

  3. La matrice FCB (Foote, Cone, Belding) de l’implication

  4. La typologie des innovations

  5. Le triangle d’or du positionnement Attentes du public Positionnement des concurrents Atouts du produit

  6. Les 3 stratégies génériques de Porter

  7. Les 5 forces concurrentielles de Porter Menaces de nouveaux entrants Pouvoir des fournisseurs Pouvoir des clients Rivalité interne Menaces des substituts

  8. La matrice McKinsey

  9. La matrice BCG Tx de croissance du marché 20 -5 10 0,1 Part de marché relative

  10. Le cycle de vie L D C M

  11. Le modèle ADL (Arthur D. Little) Position concurrentielle

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