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Elevating Our Marketing Strategy: Fresh Ingredients and Engaging Experiences

Our mission is to source the highest quality ingredients, ethically raised with respect for animals, the environment, and farmers. Our marketing mix includes options for dine-in, take-out, and cafeteria style, emphasizing freshness and flavor. To enhance customer experience, we’re introducing fruity samples and mixers, alongside penetration pricing for fruit deliveries. We'll promote our offerings through counter sales, in-store sampling, and active advertising on our website and social media, complemented by a drink loyalty card to reward our customers.

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Elevating Our Marketing Strategy: Fresh Ingredients and Engaging Experiences

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  1. Marketing 306 Group 5 Presentation Reggie • Audrey • Cynthia

  2. Our Mission Our commitment to finding the very best ingredients raised with respect for the animals, the environment, and the farmers.

  3. Our Marketing Mix Dine-In / Take Out / Cafeteria Style

  4. Something’s Missing…

  5. Let’s get fruity!

  6. Sample Mixers

  7. Marketing Mix Penetration Pricing Fruit delivered to store Team squeezes. Sold at counter. Put out samples. Advertise on website and social. Drink loyalty card

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