Discover Europe Your Way: Emirates Interactive Travel Experience

DESCRIPTION

Emirates redefined travel planning with interactive LCD panels, allowing users to customize their virtual European getaway. By selecting categories like Food, Sport, and Culture, customers could tailor-make their ideal vacation. They received a unique QR code to save their personalized trip details, including costs, directly to their smartphones. This innovative approach aimed to promote holidaying in Europe, showcasing it as an affordable destination when booking through Emirates. The successful campaign achieved an impressive R=74.7% response rate, highlighting its effectiveness in engaging the target audience.

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Apr 28, 2026

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Discover Europe Your Way: Emirates Interactive Travel Experience

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Emirates Strategy:Utilising interactive LCD panels, we gave users the freedom to customize a virtual travel experience. Customers selected destinations from categories of Food, Sport, Culture etc, to build their ideal European getaway. They were then able to scan a uniquely generated QR code to save the tailor made trip to their smartphone including costs. Results: R = 74.7% F = 7.3 Campaign: Explore Europe your way Media Agency: SMV Group, Liquid Thread Creative Agency: GPYR, Ideaworks Year: 2012 Source: Adshel Objective:Emirates wanted to promote holidaying in Europe at various cites newly serviced by Emirates’ direct routes. In doing so, emphasize the fact that travelling to Europe isn’t as expensive as commonly thought, especially when booking through Emirates. Audience: People 25-54, National excl SA