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Problematic News

Problematic News. Yes, things actually do go wrong. What to do when things go bad. Tell the truth Don’t try to bury the bad news People are more forgiving about bad news rather than lying Be upfront about the bad news State how things will get better Hope for the best.

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Problematic News

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Presentation Transcript

  1. Problematic News Yes, things actually do go wrong

  2. What to do when things go bad • Tell the truth • Don’t try to bury the bad news • People are more forgiving about bad news rather than lying • Be upfront about the bad news • State how things will get better • Hope for the best

  3. Writing a release about negative information • Watch your words • Try to stay away from extremely negative words • Try not to repeat words like loss, decrease, layoff • Announce the bad mews but try to focus on a positive feature and the future

  4. How to try to avoid bad news • Stay updated on company news • If bad news is being announced try to know a few weeks ahead of time so you can plan strategically • Understand why the company is at loss or laying off employees • Get all of the information and stay on top of it • Know what is happening in the media and if your news has any place in any new trends

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