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Problematic News

Problematic News

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Problematic News

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Presentation Transcript

  1. Problematic News Yes, things actually do go wrong

  2. What to do when things go bad • Tell the truth • Don’t try to bury the bad news • People are more forgiving about bad news rather than lying • Be upfront about the bad news • State how things will get better • Hope for the best

  3. Writing a release about negative information • Watch your words • Try to stay away from extremely negative words • Try not to repeat words like loss, decrease, layoff • Announce the bad mews but try to focus on a positive feature and the future

  4. How to try to avoid bad news • Stay updated on company news • If bad news is being announced try to know a few weeks ahead of time so you can plan strategically • Understand why the company is at loss or laying off employees • Get all of the information and stay on top of it • Know what is happening in the media and if your news has any place in any new trends