Strategic Marketing Plan for M usic V ideo P roductions

1. Strategic Marketing Plan forMusic Video Productions Boston, MA

2. Who we are Social Media Specialist - Sam Perrcolo 4 Years – Event Coordinator – MTV (The Jersey Shore) Chief Marketing Officer – Matt Falcone 7 Years - Director of Marketing – VH1 Online Marketing Manager - Marissa Velez 5 Years – Lead Web Developer - Google Account Director – NadyaKaitsunas 6 Years – Channel Marketing Manager - MTV Event Marketing Manager - Katherine Gregory 5 Years – Social Media Analyst - Microsoft

3. Agenda • Who We Are • Our Statement • Accomplishments • Marketing Objectives • SWOT Analysis • Segmentation and Behaviors • Marketing Mix • Implementation • Evaluation

4. Our Mission Our goal is to work with businesses to increase their brand image by generating unique and creative music videos that highlight their company’s strengths and producetangible awareness and recognition for their business.

5. What we do • Work collaboratively with small to medium sized businesses and Universities across the New England region • Create professional music videos that promote business and universities values or products • Assist in promoting the videos through the web, and social media • Create tangible brand awareness and promote our customers companies, universities, or products by tracking performance and giving reoccurring reports

6. Accomplishments • Hubspot Inbound Marketing Award – Video – 2010 • Hubspot Gold Certified Member - 2010 • Video Marketing Award – Video – 2009 • Viral Video of the Year – New England Region – Polar Beverages - 2011

7. Brand Awareness • To increase our brand awareness: • Work with non-profits and charities in the New England area • Film crews and marketing employees are broken up into teams and upload weekly Viddy videos showing their “creative” side • Promote these efforts via our social media channels and website • Viddy • Twitter • YouTube

8. Marketing Objectives • Grand opening event = 50+ qualified Leads • That ‘firm bookings’ from corporate clients = 2x growth per week within 6 months post launch • That at least 1 positive article per month 2 months pre-launch and per-month 6 months post launch • Create a measurable system that evaluates effectiveness of the videos

9. SWOT Strengths Weaknesses High cost of production Limited brand awareness Limited to the New England area Limited areas of market • High quality video production skills • Partnerships with Ad agencies across New England • A team with 25+ years of video production experience • Effective promotional videos that reflect the costs

10. SWOT Opportunities Threats The economic decline Competitors offering similar services The increase in YouTube popularity Traditional ways of advertising in university markets • Target other segments • Expand our services to other regions in the US • Increasing service • Leverage social media: • Lower costs of advertising • Expand brand awareness

11. Direct Competition

12. Indirect Competition • YouTube • Google Videos • Viemo

13. Target Segments and Behavior Small-Medium Businesses Product and Service Marketing Managers and CMOs Practical and rational in spending – tangible results Constantly looking for ways to freshen up brand image Looking for the next thing to take the competitive advantage – the next big thing Asking Questions: “How much is this going to cost, and what tangible results are we likely to see?” • 1-250 Employees • < $50 million in annual revenue • Industries: • Technology • Transportation • Logistics • Clothing • Food and Beverage • Automotive

14. Corporate Videos • Employee of the month • Holiday parties • Trade shows • Company ceremonies • Product promotion • Departmental building

15. Target Segments and Behavior Director of PR at Universities Hectic Schedule 300+ colleges in the New England region Lack of production skills Asking Questions: “How is this going to make us stand out from the norm?”

16. Universities Videos • Sporting Events • Graduations and Ceremonies • Lectures and Presentations • Virtual Tours

17. Who we aren’t targeting • Kids& Teens • Not old enough • Out of price range • Professional route • Birthdays & Bar Mitzvah • Sticking to corporate/professionals • We want to expand brand image-these do not allow us to.

18. Book Today!

19. Marketing Budget

20. Pricing Packages • Silver $999 • Basic Production and Editing: 70% of Colleges choose this package • Gold $1499 • Longer film time, higher editing and production value • Platinum $1999 • Highest quality, logos included and scripting provided

21. Silver • 2 Cameras • 1-5 Minutes • Basic graphic and logos • Full final editing

22. Gold • 3-4 Cameras • 1-8 Minutes • Graphics, Logos, Photos and Product images • Full Final Edit • Production Music provided

23. Platinum • 5-6 Cameras • 1-15 Minutes • Graphics, Logos, Photos and Product images • Full Final Edit • Production Music provided • Scripts and Alternate Wardrobes provided

24. FY2013 Sales Forecast

25. FY 2013 Sales Forecast

26. Silver

27. Gold

28. Platinum

29. Promotional Plan • Promotion 1: New Year Kick Off – January 4, 2013 @ 8 PM-1 AM • For our small-medium business segment and college segment • Host a New Year kick off party • At Faneuil Hall Marketplace • We will provide food and beverages and give a presentation on the benefits of using Music Video Productions • Anyone who signs up for a music video at the kick off party = 10% off their purchase • Goal = get 50 businesses/colleges to sign up today

30. Promotional Plan • Promotion 2: Summer Kick Off BBQ – June 7, 2013 @ 4 PM-11 PM • For our small-medium business segment and college segment • Host a Summer Kick off BBQ • At the Beach Comber in Wellfleet on Cape Cod • We are going to have a drawing for all who attends • Chose at random 2 (one from each segment) = a free music video. • Goal = Get 100+ qualified marketing leads

31. Promotional Plan • Promotion 3: TV Commercial • We are going to create a commercial advertising Music Video Productions • Air on local cable channels • The commercial will include our company information • Location • Phone number • Website • We are going to have short clips of our productions in these ads to give people an idea of what we do

32. Promotional Plan • Promotion 4: Free Music Videos • Multi-touch email campaign from Dec 1-Jan 31 to businesses and colleges in the area • Registration open between January 1 and January 31 • 2 companies/colleges will be chosen at random = win a free music video • Goal = 400 Marketing qualified leads

33. Promotional Plan • Promotion 5: BC Ice Hockey Push • Will work with Boston College to help promote their Men’s Ice Hockey team • The campaign will run from Aug 31 – April 20 (The end of the NCAA Tournament) • Well use the following mediums: • Multiple emails to prospective fans in the Boston area • Creative flyers around the BC campus • New web pages will be placed on BC’s athletic website • The BC Men’s Hockey team won the NCAA tournament in 2011 • Currently ranked #1 in the nation. • We will be helping promote the upcoming tournament • Increase Men’s Ice Hockey attendance and fans • Gaining top-tier recruits for Men’s Ice Hockey • Emphasize pride in sportsat BC

34. Twitter

35. YouTube