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Ad Insights 2013: Impact on Advertisers & Engagement Trends

The release of data in 2013 sheds light on significant changes in the market, transportation, land use, and population growth, with implications for advertisers. Find out how Out-of-Home advertising continues to deliver, explore the evolving transport networks, population shifts, and signage changes affecting daily contacts. Discover key statistics, including the rise in daily contacts, average faces viewed, and campaign reach across various mediums. Stay ahead in the advertising landscape with these insights.

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Ad Insights 2013: Impact on Advertisers & Engagement Trends

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  1. TALKINGPOINTS 1. 2. 3. 4. 2013 data release What’s next What this means for advertisers Snapshot ofwhere we are

  2. 2. more Proof thatOOH delivers

  3. 3% Market changes • Transport changes • Land Use changes Source: MOVE

  4. Transport changes • Road Networks • Public Transport

  5. Melbourne / Road network changes

  6. Nationwide / Public transport changes Timetable and route updates for trains, buses, trams and ferries

  7. Employment • Airports • Shopping Land Use changes

  8. 3.5% Populationchanges Source: MOVE

  9. POPULATION GROWTH 5 markets:3.4% 2.7% 3.6% 3.7% 4.9% 2.2% Source: ABS

  10. MELBOURNE POPULATION GROWTH Source: ABS

  11. 2.5% Signagechanges Source: MOVE

  12. Market changes Population changes 30MILLION 3% 3.5% more daily contacts 2.5% Signage changes Source: MOVE

  13. TOTAL DAILYCONTACTS 385.4m 9% 355.1m 2012 2013 Source: MOVE

  14. More customers for advertisers Average number of advertising faces viewed each day 25 Source: ABS and MOVE

  15. CAMPAIGN REACH INCREASES Shop Station Bus/Tram Airport Roadside Source: National PBF result – medium weight, all people 14+

  16. more 3.4%population is the mantra increase

  17. 3.4%population more increase 5%increase is the mantra in average number of advertising faces viewed each day

  18. 3.4%population more increase 9%increase is the mantra in total daily contacts 5%increase in average number of advertising faces viewed each day

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