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Reach people with Mobile Search Ads.

Reach people with Mobile Search Ads. What are Mobile Search Ads?. Mobile Search Ads are your AdWords ads modified especially for smartphones for optimal effectiveness. Use them to put your business in front of people as they use their phones throughout the day.

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Reach people with Mobile Search Ads.

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  1. Reach people with Mobile Search Ads.

  2. What are Mobile Search Ads? • Mobile Search Ads are your AdWords ads modified especially for smartphones for optimal effectiveness. • Use them to put your business in front of people as they use their phones throughout the day. • Allow customers on the go to contact you by placinga call button on your mobile ads. • Show special offers relevant to a customer's location or proximity to your store. Why? Benefits Conclusion What?

  3. Why advertise on Mobile? • Mobile users are searching for local information and are ready to take action. • In addition to the ability to make phone calls, another unique aspect of mobile ads is that they leverage phones’ location awareness. • Mobile searches have grown by 400%* since 2010. • 95%* of mobile searchers have looked for local information • 50%* of mobile searches lead to a purchase. Why? Benefits Conclusion What? * Source: Google's How to Go Mo http://www.howtogomo.com

  4. Why advertise on Mobile? • When it comes to mobile advertising ‘how’ is now more important than ‘why’. • To meet the needs of a growing market, Google have developed some great features to help you reach your mobile audience effectively: • Connect your business with customers using "click to call". • Drive local in-store traffic. • Promote your mobile app. • Engage with mobile shoppers. Why? Benefits Conclusion What?

  5. Connecting businesses with customers using "click to call." • Call extensions • Call extensions enhance ads with a phone number, allowing mobile customers to directly call a business from the mobile ad. • With AdWords enhanced campaigns, you can schedule call extensions to appear only during your business hours when somebody is there to answer the phone. • Google also offer the option to show ads with phone extension only. • You decide how long a call should last before it is considered to be a conversion*. Why? Benefits Conclusion What? * Only available with call metrics. Currently available in UK, US and DE.

  6. Drive local in-store traffic. • Location extensions • Bid more, or less for different locations or depending on your customers' proximity to your business. • When coupled with call extensions, location extensions help to drive traffic and visits to your local business. • Some advertisers value both phone calls and foot traffic to their stores. Location extensions extend normal text ads with both a phone number and a business address. • Offer extensions are great for driving additional footfall, as your ads will show special offers to be redeemed in store. Schedule offer extensions to appear during a promotion or certain times of the week*. Why? Benefits Conclusion What? * Note: feature only available in certain regions.

  7. Promote your mobile app • App extensions • Let users download your app when they click on your ad. • Promote downloads of your app on Google Search. Users searching for relevant queries can download your app directly. • Google will automatically find and display the app icon registered in the iTunes App Store or the Android Marketplace. • Monitor your ROI by tracking app downloads as conversions. Why? Benefits Conclusion What?

  8. Engage with mobile shoppers. • Ad sitelinks • Help mobile users navigate to relevant pages within your site. • Seller ratings extensions • Display ratings gathered automatically from review sites. • Product extensions • Allow mobile users to navigate directly to a purchase page. • Product listing ads* Complement your mobile ads with the listings of your products. Why? Benefits Conclusion What? * Note: feature only available in certain regions.

  9. Conclusion. • More than ever, consumers have near-constant access to information from their mobile devices. • Show your customized mobile ads to the right audience at the right time, for instance a time-sensitive offer on mobile during commuting hours. • Across the global markets, 62% of people who've made a mobile purchase do so on a monthly basis*. • Up to 30%** of searches have local intent – opportunity toincrease footfall to bricks and mortar businesses. • 34% of American made a purchase with their smartphone Why? Benefits Conclusion What? * Source: Inside AdWords blog, July 2012 ** Source: Google Internal Data. Last updated: July 2012

  10. Thank you. If you have any queries or would like help setting up Mobile Search Ads please contact: Mike Johnston Street Punk Productions streetpunkproductions@gmail.com

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