1 / 15

Presented by: C4C #3 Madison Bell Ashley Lawrence Anna Radliff

Presented by: C4C #3 Madison Bell Ashley Lawrence Anna Radliff. Tervis Tumbler. Objective Benefits Primary Secondary Target Audience Creative Strategy Message Strategy Message Appeal Key Copy Points. TV Ad “ Tervis Tough”. Magazine Ads. Cosmopolitan Magazine

kenda
Télécharger la présentation

Presented by: C4C #3 Madison Bell Ashley Lawrence Anna Radliff

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Presented by: C4C #3 Madison Bell Ashley Lawrence Anna Radliff

  2. Tervis Tumbler • Objective • Benefits • Primary • Secondary • Target Audience • Creative Strategy • Message Strategy • Message Appeal • Key Copy Points

  3. TV Ad “Tervis Tough”

  4. Magazine Ads

  5. Cosmopolitan Magazine Full Page Bleed: 8 ¼ X 11 1/8 Audience: 34% of readers are between the ages of 18 and 24.

  6. Men’s Fitness Magazine Full Page Bleed: 8 x 10 ¾ Audience: 18.4% of readers are between the ages 18-24 .

  7. Radio Ad * No Tervis Tumblers were harmed in the making of this recording! 

  8. Out of Home Media

  9. 3 D Sidewalk Murals

  10. Thank You! Questions?

  11. References • Cosmo Media Kit- http://www.cosmomediakit.com/r5/showkiosk.asp?listing_id=4249741&category_id=27809&category_code=rate • Cosmo Demographic Profile- http://www.cosmomediakit.com/r5/showkiosk.asp?listing_id=360482&category_code=read&category_id=27810 • Men’s Fitness Media Kit- http://www.fit-pregnancy.com/mediakits/mens_fitness/pdf/production_specs_09.pdf • Men’s Fitness Demographic Profile- http://www.fit-pregnancy.com/mediakits/mens_fitness/pdf/demo_profile.pdf

More Related