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Earth911 December 6, 2007 Sandra Keil—Manager, Government Affairs PowerPoint Presentation
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Earth911 December 6, 2007 Sandra Keil—Manager, Government Affairs

Earth911 December 6, 2007 Sandra Keil—Manager, Government Affairs

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Earth911 December 6, 2007 Sandra Keil—Manager, Government Affairs

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  1. Earth911.com December 6, 2007 Sandra Keil—Manager, Government Affairs

  2. A One of a Kind Resource • 16 years ofconsolidating environmental resources in one easy-to-access network: www.Earth911.com 1-800-CLEANUP

  3. Unique Public/Private partnership • Onlynational database of its kind created to empower public to make informed decisions for a better environment

  4. Provides local recycling, reuse and disposal information • Includes over 80,000 individual program/special event listings • Selection of over 250 different materials and services

  5. The Nation’s Online Recycling Community • Google’s #1 Listing for “Recycle,” “Recycling,” “Prevent Global Warming,” “Beach Water Quality,” “Paint Disposal,” and more…

  6. More than Five Billion Consumer Products display Earth 911.com and our 1-800-CLEANUP (Motor Oil, Paint, Pesticides)

  7. Referred to by more than 187,000 Web sites

  8. Reached more than 90 million households through media partnerships including Comedy Central, Cox Newspapers, Hearst Magazines, G4 TV and 3 appearances on Oprah in 2007 alone

  9. Improve the Earth 911 Web site Expand user experience Enhance and upgrade coordinator features Engage media in use of Earth 911 Upgrade phone hotline Growing with Focus on the Environment

  10. Earth911.org : A New Look • New Web site launched earlier this year • Easy content based system • “Googlish” search mechanism expanded • Focus on new content, rotating articles, visitor interaction & commenting

  11. New Functionality • Public commenting/ Blogging capabilities • Encourage topic discussions • Engage visitor to come back

  12. Earth 911: Dynamic Front Page Content • Dynamic content on front page • Daily changes with articles • Special events/ local & national

  13. Earth Easy: Coordinator Access • “Earth Easy” way to add local data • Add local community content via Word Press • Designated coordinator section

  14. Increased Flexibility • Sorting capability • Adjust service boundaries • Visuals for curbside listings • Previewing • Calendar

  15. Calendar Features

  16. Engaging the Media • Cox Newspapers – 26 newspapers • World Now – 96 TV stations nationwide • Hearst Magazine – The Daily Green • G4 TV – Gcycle campaign • Comedy Central – Address The Mess campaign

  17. G4 TV’s Gcycling

  18. The Daily Green – Hearst Communications

  19. Comedy Central’s Address The Mess

  20. Quote of the Day It's not what you do once in a while, it's what you do day in and day out that makes the difference. -Jenny Craig