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TAKE OFF Website Development Research

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This Research Study Conducted by Khalil Azam (Research Analyst at TAKE OFF Travel & Tours). The aim of this study was to analyze the current website position of TAKE OFF travel & tours, detect demerits of website and make some strong recommendations for further improvement of website.

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TAKE OFF Website Development Research

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  1. 2016 gg TAKE OFF Website Development Research Prepared By: Khalil Azam (Research Analyst) TAKE OFF Travel & Tours 07/08/2016

  2. TAKE OFF Website Development Research Report No. Pg.No. Contents 4 1 Abstract/Executive Summary 5 2 Background/Introduction 6 3 Significance of this study A.Importance of Website 6 B.What TAKE OFF Wants 6 C.6 Reasons why effective website is important for TAKE OFF 6 8 4 Why TAKE OFF needs of online strategy A.World statistics of online shop 9 B.World statistics, top 5 things people intend to buy online 10 C.Five reasons, why TAKE OFF need a website 10 12 5 Current website analysis of TAKE OFF Through SWOT Analysis 14 6 Market Research A.Types of website 14 B.Popular web languages 16 C.Programming languages used in popular websites 19 D.Leading Travel Websites in Pakistan 20 E.Leading Travel Websites in the World 22 24 7 Impact of this study on customers and TAKE OFF A.Impact on customer 24 B.Impact on TAKE OFF 26 2 | P a g e

  3. TAKE OFF Website Development Research Report 28 8 Recommendations 31 9 Conclusion 32 10 References 3 | P a g e

  4. TAKE OFF Website Development Research Report 1.Abstract/Executive Summary: The aim of this study was to analyze the current website position of TAKE OFF travel & tours, detect demerits of website and make some strong recommendations for further improvement of website. The SWOT analysis method adopted for analysis of website. The results indicate that after improving the website the TAKE OFF will get a plus point in business operations. The report concluded that the TAKE OFF must focus on its website’s current position and take prompt actions on website’s development research. It is recommended that the TAKE OFF must apply on a strong online strategic plan that eliminates the drawbacks and make customer centric website. 4 | P a g e

  5. TAKE OFF Website Development Research Report 2.Background/Introduction: Now a day’s we know every business wants to develop itself according to changes in the world in respect of market competition, customer’s needs, wants & innovation. Today’s digital world demand modernization & development in all aspects. Every company which has well & attractive website is successful. The area of study here is to develop the digital strategy plan that enables TAKE OFF to further improve its online services system on website. TAKEOFF Company providing travel related services globally & working in Gujranwala. Now a days it is also providing travel & tour related services to different corporations in Gujranwala, which includes Super Asia Group and Toyo Gujranwala etc. It started its operations in 2013. It assists its customers in making travel arrangements and also provides online counseling services. It provides quality & value services and also gives excellent response time/feedback to its customers. The purpose of this study is to examine the current status of website of TAKE OFF Travel & Tours and then suggest some strong recommendations to apply for further improvement of website according to customer’s demand & perception as well as company’s demand. As the TAKE OFF company started its operation almost 2 years ago, in these days it is thinking to expand its business operations in respect of branches & development in others departments of company. So in objective to target the other market of potential pool of prospect customers, it needs to improve itself in all aspects. So in this study we will discuss the improvements & development in website. 5 | P a g e

  6. TAKE OFF Website Development Research Report 3.Significance of this study: Every website has some major things that meet the regular needs of a customer. Similarly the website of TAKE OFF is fulfilling the needs of its existing customers by mentioning the different traveling packages; flights update facility as well as Hajj & Umrah details. No doubt everything can’t complete and the needs & wants of things change with the passage of time. Here in this study we will examine website with all aspects which includes market research & SWOT etc. Website SWOT analysis reveals characteristics important to the website’s success as well as potentially harmful factors. All these analysis will be helpful for TAKE OFF to upgrade its website according to increasing trend. A.Importance of website: In these days the competition is increasing in every field of life in the world. Similarly today the Information technology in good & unique way is also more important for any kind of business. Online servicing is a tool that represents a company via internet. If you have a business and don’t have a website, you are losing out on great opportunities for your business. A website itself can be used to accomplish many different marketing strategies to help your business grow. B.What TAKE OFF wants? TAKE OFF Travel & Tours struggling to develop its website, like other most popular websites of Pakistan. As TAKE OFF travel & tours is a traveling company so it really needs customer centric, very attractive & appropriate website which has the ability to provide maximum information, enhance retention of existing customers but also attract other prospect customers. Also there should be a thing in a website which also has the ability to change the customer’s perception and also put psychological impact on customers. C.6 Reasons why effective website is important for TAKE OFF: A.Cost-effective: We know exactly how much your website is going to cost you and its ongoing – a brick and mortar store, on the other hand, is susceptible to many out of the ordinary occurrences which could blow out the costs such as leaving the lights on, theft, damage, extra staff etc. A strategically developed website and online presence solution provides tremendous benefits and costing outlines. B.Accessible around the clock: The website and social media accounts are accessible 24/7/365. Imagine that you want to buy from a store. We put in all the effort required to go to the store, but when we get there, it’s closed. We all know how irate we feel in that situation. We’ll think twice about going back given the bad taste its left (ok might have been your fault for not checking but hey, this is proving the point here!). You will just find another store that is more easily accessible. Since your website is operational around the clock, from the convenience of the customers, your customers and clients can easily access your website and services. 6 | P a g e

  7. TAKE OFF Website Development Research Report C.Convenient What is more convenient: driving outside to look for different stores that are available to shop in, or sitting in the comfort of your own home and shopping for the products you’re looking for? Pretty obvious answer, unless you like aimlessly driving around. Smart businesses realize this and thus have their own website housing their products and services so that potential customers can browse online for the products they want to purchase. D.Credibility: By building a website you are giving your business the opportunity to tell consumers why they should trust you and the testimonials and facts to back up those opportunities. Believe it or not, most people will search the internet for a product or service before the purchase to check the credibility first. When you provide good service or product, positive word-of-mouth about your business is likely to spread. Which in turn, deliver more repeat and new business? People tend to trust a business after they have done business with it. Using your website, you can continuously serve consumers online and increase your credibility as a business owner. E.Sales: Without sales, or selling more than you spend, your business is doomed. By having an online presence you allow for the sale of your products or services around the clock to whoever whenever with no or hardly any limitations; Unless you run out of stock or overworked, but that’s a good problem to have right! Giving your business the online presence it deserves is crucial to your brand and accountants smile. In short, being visible worldwide means you are very likely to gain more customers. The more customers and visitors you have, the more sales you will generate. The more sales you generate the happier you and your shareholders will be! F.Marketing Having a website and online presence strategy allows you to market your business online. There are lots of marketing strategies you can use to advertise and market your business. All online marketing strategies have been proven to be effective. Which ones you choose depends on the type of business you are in. Speak to us to see which are best for your business. G.Bottom Line: It is imperative for every business to have a website. The more professional your website is the more advantages you can gain. Feel free to let us know your thoughts by commenting on our Face book Page. You might also want to check out our services page. Let us help you develop an effective website solution for your business, tailored to honing in on your prospective clients. 7 | P a g e

  8. TAKE OFF Website Development Research Report 4.Why TAKE OFF needs Online strategy: As we know that now a day’s the customers trend/habit is enhancing in online retailing with the passage of time not only in Pakistan but also in whole world. Today a large number of customers interact online with companies and the companies are struggling to develop, maintain and focusing in providing almost all services through online system to compete & target their particular audience which includes existing customers as well as prospect customers. And in near future we will see a drastic shift that almost all customers will demand online services with all type businesses. Here we can use the term online strategy to be limited to the development of plans to deploy their online assets to maximize business results of TAKE OFF Company. The following diagram will help you to understand that why TAKE OFF needs and what wants by developing online strategy: Online Strategy Compete in market Customer centric website Target prospects Satisfy current customers 8 | P a g e

  9. TAKE OFF Website Development Research Report A.World statistics of online shop: The following statistics shows that the trend of online buying and interaction via internet is increasing rapidly in whole world: In map the Pakistan is mentioned in blue color that showing the online consumers in Pakistan more than 50% people shop online. It is also reported that 20.4 million internet users are in Pakistan. So this factor indicates that the idea of TAKE OFF of online strategy will be good. 9 | P a g e

  10. TAKE OFF Website Development Research Report B.World statistics, top 5 things people intend to buy online: The following statistics shows that the trends of online buying and interact via internet is increasing rapidly in airline ticketing: Therefore the TAKE OFF wants to improve its website, and by improving its website it wants to maximize its online assets such as website to maximize business positive results. This development in website will enable TAKE OFF to attract the new prospect customers and the website will present friendly eco & customer centric environment. So in light of above scenario the TAKE OFF needs online strategy. C.Five reasons, why TAKE OFF need a website: 1)Establish a web presence: Establishing an online presence provides an online storefront for your business. Whether you already have a physical location or you are a home based business. For businesses that have a physical location a website can help you to tap into the online market, this alone in it can help you increase your revenue. 2)Provide Information: If you sell a product or provide a service where there are a lot of frequently asked questions or demonstrations needs, using your website as a tool, will be an excellent choice, it will help you to serve your prospects and customers and free up your time. Even in some cases you can qualify serious prospects and get them closer to a sale. 10 | P a g e

  11. TAKE OFF Website Development Research Report 3)Market your business online: There is no other form of marketing out there that will put you in front of the people searching for your services at a time when they need it in real time. An entrepreneur could literally launch a business today and start getting new customers online tomorrow. That’s the power of internet marketing. But in order to capitalize on this phenomenon, your website has to built, with the right strategy in place to take advantage of the opportunities. If you’re not showing up online, you’re losing business, period. 4)Generate leads: A website has a tremendous capacity to help you generate leads for your business, whether you are doing online or offline advertising. Using your website, with free giveaways and tempting offers, you can increase your lead generation and build a prospect list. How many people will buy at the first interaction with your ad, the key is to get them in your marketing funnel, by first generating a lead, and then following up to close the sale. A website is the perfect tool to help you accomplish this goal. Furthermore, you can automate your entire marketing with the help of your website. 5)Generate sales: Whether you have a brick and mortar store or an online business or you sell a product or a service. Your website has the capacity to boost your sales and bottom line, by operating for your business 24/7 while you sleep. 11 | P a g e

  12. TAKE OFF Website Development Research Report 5.Current Website Analysis of TAKE OFF Through SWOT Analysis: For analysis of TAKE OFF, here we did SWOT analysis of website, website SWOT analysis helps to create a winning website strategy by uncovering its strengths, weaknesses, opportunities & threats. With the passage of time the SWOT analysis is becoming more & more important tool for business to examine the overall position of business. Similarly today the businesses doing SWOT analysis of their websites as the websites play a vital & critical role for business. The SWOT of website of TAKE OFF is as follows: Helpful to achieving the objective Harmful to achieving the objective Weaknesses Disadvantages over the competition Strengths Advantages over the competition Consultancy services are not updated. No customer centric design. No there is an option list under tabs. There is no “About Us” link which may includes: brief intro about TAKE OFF travel & tours, the mission & vision of company, core values, principles or message by authorities of company that can explore the way of think of customer regarding operations. No there is “Activities” link. Intuitive navigation & search. Out dated design. The only one colored site. Slow loading of website. Not easy to navigate. The website is not company-centric and also doesn’t show unique value to users researching and comparing solutions. Users feel the website lacks information they are looking for. In “Contact Us” tab there is no a sub Provides appropriate information. Customer attentive interface environment. In tab of “Contact us” there is a map facility. Useful & relevant content. Responsive design full mobile support. The website makes the company look credible, authentic and trustworthy. Users find the information on the site helpful to their decision process. The website is easy to use on mobile phones. Quick & easy check out process. Website characteristics Internal company’s 12 | P a g e

  13. TAKE OFF Website Development Research Report Opportunities Advantageous outside elements Threats Disadvantageous outside elements Detailed & full required informative website. Can provide services for rent a car via website. Attentive & attractive interface may target to prospect customers. New technologies to improve customer experience. New way to retain users visit. New marketing automation solutions can better engage our prospects. There is also a gap of “Enquiry dialogue box” that can influence to customer’s perception. Competitors may copy feature or ideas. Emergence of new competition. Changing customer needs. New laws & regulations. There are many competitors that may offer solutions very similar to ours. The information & other material on website may turn customer to another alternative customer centric & attractive website. Environment characteristics External 13 | P a g e

  14. TAKE OFF Website Development Research Report 6.Market Research: A.Types of website The following are different types of websites: Affiliate: A site is a typically few in pages, whose purpose is to sell a third party's product. The seller receives a commission for facilitating the sale. Blog or personal website: Sites generally used to post online diaries which may include discussion forums (e.g., Blogger). Many bloggers use blogs like an editorial section of a newspaper to express their ideas on anything ranging from politics to religion to video games to parenting, along with anything in between. Some bloggers are professional bloggers and they are paid to blog about a certain subject, and they are usually found on news sites. Business website: If you are trying to find a way to create a professional website without spending thousands of dollars on web design, WordPress offers a simple solution. You can choose from thousands of business themes for your WordPress site and then tweak the layout to better represent your business. Brand building site: A brand building site is site whose purpose is to creating an experience of a brand online. These sites usually do not sell anything, but focus on building the brand. Personal/Celebrity website: Websites about an individual or a small group (such as a family) that contains information or any content that the individual wishes to include. Such a personal website is different from a Celebrity website, which can be very expensive and run by a publicist or agency. E-commerce: A site which offering goods and services for online sale and enabling online transactions for such sales. Online Job board: Create a community job board using WordPress. By using a forum theme for WordPress, you can easily organize job categories and create a space for people to post or find jobs. WordPress includes options for accepting subscribers and additional plugins will allow you to customize the website to meet your needs. Business directory: Use WordPress to create a business directory. As with an online job board, you can use WordPress to create a forum or directory style website. Include separate posts for individual business. Make sure these posts include business information and links to the official website. Visitors can then browse categories and tags to find businesses. 14 | P a g e

  15. TAKE OFF Website Development Research Report Religious websites: A website in which people may offer may advertise a place of worship, or provide inspiration or seek to encourage the faith of a follower of that religion. Government website: A website made by the local, state, department or national government of a country. Usually these sites also operate websites that are intended to inform tourists or support tourism. Online communities: This is a website where persons with similar interests communicate with each other, usually by chat or message boards. Forum website: In this website the people discuss various topics. Gallery website: A website designed specifically for use as a gallery; these may be an art gallery or photo gallery and of commercial or non-commercial nature. Social Networking site: In this website the users could communicate with one another and share media, such as pictures, videos, music, blogs, etc. with other users. School site: A professional website for the school or college while adding resources that faculty and students will find useful. Include a teacher directory, course directory, and allow provide teachers with their own sign-in for posting content for their classes. News site: Similar to information site, but dedicated to dispensing news, politics, and commentary. Multilingual website: This type of website provides content in more than one language, for example, English, French and German. Information site: Most websites fit in this category to some extent. They do not necessarily have commercial purposes. But they only provide information regarding particular topics/situations. Wiki websites: In this type of website the users collaboratively edit its content. 15 | P a g e

  16. TAKE OFF Website Development Research Report B.Popular web languages: When it comes to choosing the best web development language for your website, it’s important to remember that there is no single best language. Instead, a web developer will choose the option that best suits your project, based on the specific functionality or features you want. Which programming languages are most likely to come up in conversation? Here is an overview of the more popular web development languages in use by the industry today. The following diagram showing most popular programming languages: I. SQL: It’s no surprise SQL (pronounced ‘sequel’) tops the job list since it can be found far and wide in various flavors. Database technologies such as MySQL, PostgreSQL and Microsoft SQL Server power big businesses, small businesses, hospitals, banks, universities. Indeed, just about every computer and person with access to technology eventually touches something SQL. For instance, all Android phones and iPhones have access to a SQL database called SQLite and many mobile apps developed Google, Skype and DropBox use it directly. 16 | P a g e

  17. TAKE OFF Website Development Research Report II. JAVA: The tech community recently celebrated the 20thanniversary of Java. It’s one of the most widely adopted programming languages, used by some 9 million developers and running on 7 billion devices worldwide. It’s also the programming language used to develop all native Android apps. Java’s popularity with developers is due to the fact that the language is grounded in readability and simplicity. Java has staying power since it has long-term compatibility, which makes sure older applications continue to work now into the future. It’s not going anywhere anytime soon and is used to power company websites like LinkedIn.com, Netflix.com and Amazon.com. Java Script: JavaScript – not to be confused with Java –is another one of the world’s most popular and powerful programming languages, and is used to spice up web pages by making them interactive. For example, JavaScript can be used to add effects to web pages, display pop-up messages or to create games with basic functionality. It’s also worth noting that JavaScript is the scripting language of the World Wide Web and is built right into all major web browsers including Internet Explorer, FireFox and Safari. Almost every website incorporates some element of JavaScript to add to the user experience, adding to the demand for JavaScript developers. In recent years JavaScript has also gained use as the foundation of Node.js, a server technology that among other things enables real-time communication. C: Dating from 2000, C# (pronounced C-sharp) is a relatively new programming language designed by Microsoft for a wide range of enterprise applications that run on the .NET Framework. An evolution of C and C++, the C# language is simple, modern, type safe and object oriented. C++: C++ (pronounced C-plus-plus) is a general purpose object-oriented programming language based on the earlier ‘C’ language. Developed by Bjarne Stroustrup at Bell Labs, C++ was first released in 1983. Stroustrup keeps an extensive list of applications written in C++. The list includes Adobe and Microsoft applications, MongoDB databases, large portions of Mac OS/X and is the best language to learn for performance-critical applications such as “twitch” game development or audio/video processing. Python: Python is a general purpose programming language that was named after the Monty Python (so you know it’s fun to work with)! Python is simple and incredibly readable since closely resembles the English language. It’s a great language for beginners, all the way up to seasoned professionals. Python recently bumped Java as the language of choice inintroductory programming courses with eight of the top 10 computer science departments now using Python to teach coding, as well as 27 of the top 39 schools. Because of Python’s use in the educational realm, there are a lot of libraries created for Python related to mathematics, physics and natural processing. PBS, NASA and Reddit use Python for their websites. PHP: Created by Danish-Canadian programmer Rasmus Lerdorf in 1994, PHP was never actually intended to be a new programming language. Instead, it was created to be a set of tools to help Rasmus maintain his Personal Home Page (PHP). Today, PHP (Hypertext Pre-Processor) is a III. IV. V. VI. 17 | P a g e

  18. TAKE OFF Website Development Research Report scripting language, running on the server, which can be used to create web pages written in HTML. PHP tends to be popular languages since its easy-to use by new programmers, but also offers tons of advanced features for more experienced programmers. Ruby or Rails: Like Java or the C language, Ruby is a general purpose programming language, though it is best known for its use in web programming, and Rails serves as a framework for the Ruby Language. Ruby on Rails has many positive qualities including rapid development, you don’t need as much code, and there are a wide variety of 3rd party libraries available. It’s used in companies ranging from small start-ups to large enterprises and everything in-between. Hulu, Twitter, Github and Living Social are using Ruby on Rails for at least one of their web applications. IOS Swift: In 2014, Apple decided to invent its own programming language. The result was Swift – a new programming language for iOS and OS X developers to create their next killer app. Developers will find that many parts of Swift are familiar from their experience of developing in C++ and Objective-C. Companies including American Airlines, LinkedIn, and Duolingo have been quick to adopt Swift, and we’ll see this language on the rise in the coming years. Any great craftsman has a belt full of tools, each a perfect choice for certain situations. Similarly, there will never be just a single programming language, and each language will evolve and improve over time to keep pace with innovation. VII. VIII. 18 | P a g e

  19. TAKE OFF Website Development Research Report C.Programming languages used in most popular websites: Front End Back End Website Google.com Java Script C, C++, Go,Java, Python Java Script Youtube.com C/C++, Python, Java Java Script Facebook.com Hack, PHP (HHVM), Python, C++, Java, Yahoo.com Java Script Java Script, PHP Amazon.com Java, C++ Java Script Java Script Wikipedia.com PHP, Hack Java Script Twiter.com C++, Java, Scala, Ruby Java Script Bing.com ASP.NET Java Script eBay.com Java, Java Script Java Script MSN.com ASP.NET Java Script Microsoft.com ASP.NET Java Script LinkedIn.com Java,Java Script & Scala Pinterest.com Java Script Django,Erlang Ask.com Java Script - Java Script PHP,Java Script Wordpress.com In light of above data, we can say that mostly high level companies & businesses using mostly Java Script for front end, and for back end using Java, PHP, Ruby, C++ and ASP.NET etc. 19 | P a g e

  20. TAKE OFF Website Development Research Report D.Leading Travel Websites in Pakistan: No. Websites Specialty Flight tab on 1st page. Cache colors on website. Local & International separate portions. Online car booking service Flights information. Good feature “Make My Trip Link”. Arrange local tours. Online hotel booking service. Attractive cover pictures. Numerous links under tabs for classifications of data. Mentioned the corporate clients. Good color combination. Appropriate information. Provides Hajj & Umrah Services. Mention the company profile. Updated flights information. Car on rent services. Good color combination. Mentioned hotel destinations. Good cover pictures. Inquiry dialog box. About us information. Online hotel booking services. Arrange foreign and as well as local tours. Corporate clients are popular companies and MNC’s (P&G, Engro, Tetra Pak, YPO, Unilever & Metro) Rental transport fleet worldwide hotels & transport. Manage & arrange tours in northern areas of Pakistan. Arrange camels, jeeps & others transportation services to for customers in tours. Silk Road cycling & hunting tours. An extra value services on website (guidelines & activities for tourists) Live call facility on website via Skype. Good color combination. Customer centric environment. http://checkin.pk/ 1 http://www.tourplanner.pk/ 2 http://www.gerrystravel.com/ 3 http://www.alhamratours.com/ 4 http://asiatravel.com/pakistan/ 5 lahore.html http://www.chalomadinah.com/ 6 http://karavanleaders.com/ 7 http://www.carlsonwagonlit.com/ 8 20 | P a g e

  21. TAKE OFF Website Development Research Report Cache graphics. Intro in a good way. Attractive graphics. Attractive cover pictures. Company’s intro in a good way. Location by map at the end of page. Good color combination. Appropriate information. Good cover pictures. Complete information of schedules and travel packages. Provides travel services across the world. Appropriate information on website. Umrah Training services on website. Enquiry box on Home page. Appropriate information on website. Appropriate information on website. Provides Cruise services. Provides other multiple services. Rent a car services. Give complete details of tour packages. Provides services to different corporate clients featured with special business packages. Free home or office ticket delivery. Monthly account statements by e-mail and post. Appropriate information. Covered all related information. Good graphics. http://fsntours.com/ 9 http://www.goldenfalcontravel.com/ 10 http://www.timestravel.com.pk/ 11 http://nationalairexpress.net/index.html 12 http://www.travellounge.co/ 13 http://www.mapht.com/ 14 21 | P a g e

  22. TAKE OFF Website Development Research Report E.Leading Travel Websites in the World: No. Websites Specialty Appropriate information on website. Flights update information. Online car booking on rent services. Vacation booking services. Flight schedules tab facility in website. Excellent facility such as “Become a host” provides on website. Provides guideline books facility. With over 1.5 million listings in 34,000 cities in 190 countries. 6,000,000 estimated monthly visitors. 19 offices around the world. The Company has most certainly infiltrated the far- reaches of the world its concept. Manages the rental experience to a degree, connecting renters with owners and property managers. Provides cars on rent services. Attract with cache activities portal facility (with complete detail) explain all categorically. 13,000,000 estimated monthly visitors. Flights update information facility. Excellent color scheme. Car on rent facility on web. Cache graphics. Attractive cover pictures. Intro about company. Customer centric environment. Flights update information facility. Attractive color scheme in website. Good color scheme. Registration facility on website. Destination photo albums with attractive pictures. Collection of more adorable pictures of popular cities of the world. Flight updates facility. Attractive color scheme. Beautiful & attractive cover pictures. Flights update facility. Car on rent facility. 1 https://www.southwest.com/ 2 https://www.airbnb.com/ 3 https://www.kayak.com/ 4 http://www.momondo.com/ 5 https://skiplagged.com 6 https://www.jetsetter.com/ 7 https://www.skyscanner.net/ 22 | P a g e

  23. TAKE OFF Website Development Research Report Flights update facility on web. Email alert facility. All customer required facilities. Flights update information. Attractive website. Charming color themes. Cruise ships facility. Flights update information. Car on rent facility. Flights update information. Car on rent facility. Cache colors. Customer centric environment. 8,250,000 estimated monthly visitors. Attractive cover pictures. Good color scheme in website. Customer account facility. 7,000,000 estimated monthly visitors. 28 million members worldwide. (Mentioned on its website) 3,000,000 estimated monthly visitors. Attractive cover pictures. 4,000,000 estimated monthly visitors.  8,500,000 estimated monthly visitors. Car on rent facility. Flights update information. Customer centric environment. 36,000,000 monthly estimated visitors. Attractive picture albums. 8 http://www.airfarewatchdog.com/ 9 https://www.tripadvisor.com/ 10 https://www.travelocity.com/ 11 https://www.orbitz.com/ 12 http://www.homeaway.asia/ ?_hanr=HAUS 13 http://www.travelzoo.com/select/ 14 https://www.viator.com/ 15 http://www.lonelyplanets.com/ 16 https://www.hotwire.com/ 17 https://www.yahoo.com/style/tagged /travel/ 25,000,000 monthly visitors. Attractive cover pictures. Good color scheme. Good color theme on website. Appropriate information. 20,000,000 monthly estimated visitors. Car on rent facility. Flights update information. Cruise tours facility. Attractive & customer centric website. Good cover pictures. Country wise appropriate information. 18 www.expedia.co.in 19 https://www.priceline.com/ 20 http://sitara.com/ 23 | P a g e

  24. TAKE OFF Website Development Research Report 7.Impact of this Study on customers and TAKE OFF: A.Impact on customers: Here are the four website redesign elements proven to enhance customer satisfaction and drive revenue: Responsive Design •Accessing Mobile Users •The Power of Attraction & Relevency Authoritative Content •Enhancemnet in Cusomter's Satisfaction Company's credibility Responsive Website •Ease of Use 1)Responsive design – accessing mobile users: We live in a mobile world, and users expect websites to function on all of their devices. They aren’t incentivized to stick with a mobile site that’s frustrating to use, when they can very easily find another company whose website is optimized for their device. Embracing responsive web design for your company website ensures that users have an optimal experience on any device – resulting in satisfied customers, an enhanced reputation, and increased sales. Additionally, mobile responsive websites are favored in search engines. 2)Authoritative content – the power of attraction and relevancy: Content is one of your website’s most important elements, which is why we recommend investing resources in this area. When implemented correctly, your content can attract qualified leads to your company and establish you as an industry leader – resulting in increased sales and revenue. When creating your content, focus on authoritative, relevant material that contains information the reader can use immediately. For example, if you offer an article entitled “6 Ways to More Efficiently Manage Your Mobile Workforce”, make sure those six tips are actionable and 24 | P a g e

  25. TAKE OFF Website Development Research Report genuinely helpful to the reader. We recommend publishing at least a few times a week and citing research articles to further bolster your credibility. 3)Company’s credibility –enhancement in customer’s satisfaction: Credibility is important to customers, so we recommend prioritizing it during your website redesign. The first step is to adopt a design that’s updated and professional. Next, make sure the site is free of errors; provide authoritative content; list a physical address and phone number; showcase the people behind the company; and make it easy to verify the accuracy of the information on your site by referencing source material. All of these measures work together to enhance your company’s credibility and trustworthiness. 4)Responsive website – Ease of use: Clearly, usability is important to customers – and it needs to be important to your company as well. A usable website is quick to load; viewable on any device; and organized so that visitors can quickly find the information they need. Proper testing is key to ensuring a usable website, because what you find intuitive, your prospects and customers may find confusing. Testing will reveal if users genuinely find your website easy to use, or if they get stuck at certain points. For example, User Testing allows you to test your desktop and mobile website at any stage of development, and receive video feedback from targeted customers on your website’s usability, navigation, and design. 25 | P a g e

  26. TAKE OFF Website Development Research Report B.Impact on TAKE OFF: An effective website increases the impact of your business.A great websitehas the capacity to impact how your target market and prospects perceive your business. A great website design has the ability to: Establish credibiity Build trust Engage visitors Interactive Generate leads Support your customers Help you close more sales Increase Your Business Revenue and Bottom Line Now we will explain one all of the above mentioned points follow: Establish credibility: The credibility of TAKE OFF will automatically increase when its website will be a customer centric, attractive & an appropriate information provider. With the passage of time when visitors & existing customers will visit the website they will able to get friendly, satisfied & required website environment, it will lead to enhance their credibility. People tend to trust a business after they have done business with it. Using your website, you can continuously serve consumers online and increase your credibility as a business owner. Build trust: When customers will get their required response & feedback and accurate information, it will lead to build trust on website. And the building a trust is a great tool to create the loyalty in customers. Engage visitors: A friendly & attractive website resists the existing & prospect customers to keep engage with website. 26 | P a g e

  27. TAKE OFF Website Development Research Report Interactive: Build in feedback forms and other channels of communication so that your visitors and customers can interact with you in order to share feedback or make a request. Support your customers: An effective website gives a great support to business and on the other hand it supports business to help its customers in getting information via internet. Help you close more sales: An effective website also helps business in increasing more its sales by providing online business. When TAKE OFF will create its effective website it will automatically put a positive impact on sales. Increase your business revenue & bottom line: When the website of TAKE OFF will responsive & attractive the sales will increase and in turn the revenue will also increase. For businesses that have a physical location a website can help you to tap into the online market, this alone can help you increase your revenue. 27 | P a g e

  28. TAKE OFF Website Development Research Report 8.Recommendations: 1)There must be an “Activity link (tab)” in the website because an activity blog may influence to customer’s purchasing decision when he/she visits. Check this: http://karavanleaders.com/ https://www.expedia.co.in/?rfrr=Redirect.From.www.expedia.com%2F 2)The “travelport”services must be completely availed by the “TAKE OFF travel & tours” because such services provide assistance to customers and help to satisfy the customer’s needs completely relating travel & tours. And travelport related dialog box must be on first page and connected with its head office for quick response. Check this: http://www.seatguru.com/ http://www.momondo.com/ http://www.airfarewatchdog.com/ http://travellounge.com.pk/ https://www.expedia.co.in/?rfrr=Redirect.From.www.expedia.com%2F 3)There must be mentioned the “About Us link” on Home page which includes briefly intro, core values & principles, or message by authorities of company because it will give positive impact on existing customer’s retention but such things will also help to attract the prospect customers. Check this: http://www.caymantravel.ky/about-us http://www.timestravel.com.pk/about-us/ http://karavanleaders.com/ http://nationalairexpress.net/about-us.html http://www.mapht.com/about.html 4)For friendly & interactive environment there must be cache graphics as the friendly eco colors may put psychological impact on customer’s perception. Check this: http://www.timestravel.com.pk/about-us/ http://karavanleaders.com/ https://www.oyster.com/ 5)The link of “Consultancy Services” must be updated. 6)An “Enquiry dialogue box” like information desk service in institutions, must be on website’s 1st page, the purpose of this thing as its name indicates to take complainants, information, suggestions & feedback from customers. http://www.alfatehtravels.com.pk/enquiry.php https://www.elitelyfe.com/ 28 | P a g e

  29. TAKE OFF Website Development Research Report http://www.zicasso.com/node/add/triprequest http://sitara.com/ http://nationalairexpress.net/index.html 7)As the TAKE OFF working in Islamic country with almost 98% Muslim population, so the customers interact for Umrah & Hajj. So there must be a link for “Umrah Training” related videos. Check this: www.timestravel.com.pk 8)There must be sample of tourist travel requirements of any country. It will give ease to customers in arranging the possible & required documents for travel. Check this: http://visaexpress.co.uk/pakistan-visa 9)The cover pictures on 1st page must be related to world most popular tour places because the 1st page is 1st impression on customer, so it will enforce to persuade the customer. Check this: http://travellounge.com.pk/ https://www.oyster.com/ http://www.desireholidays.co.in/Default.aspx 10)Hotels reservation & availability services link must be included in website there must be a separate link or show on first page, the TAKE OFF should have contacts & agreements with hotels in popular cities of the world and must be show photo album of these hotels on your website with the name (Hotels for you), this thing will set a good positioning, show your excellence and customer will also feel comfort in taking services from you. Check this: http://www.tourplanner.pk/ http://sitara.com/ https://www.expedia.co.in/?rfrr=Redirect.From.www.expedia.com%2F 11) The TAKE OFF must mention all its “corporate clients” links on its website in a unique and good way; it will give an extra benefit to it. And it will put positive psychological impact on customers as well as it will change the customer’s positioning regarding company. Check this: http://karavanleaders.com/ http://travellounge.com.pk/ 12)There must be a “Registration facility” tab on website, after registering the customer becomes a follower of company and enable to get updates of business activities. It will strengthen to “Follow Up” marketing strategy, through this the TAKE OFF will able to create loyal & strong relationship with customers. Check this: 29 | P a g e

  30. TAKE OFF Website Development Research Report https://www.jetsetter.com/ http://www.tourplanner.pk/ https://www.viator.com/ https://www.virtuoso.com/ 13)We recommended that the programmer must focus on Java, Java script and SQL programming languages while creating the website of TAKE OFF. As the study and international rankings indicate that these two types of programming languages are most popular today. 30 | P a g e

  31. TAKE OFF Website Development Research Report 9.Conclusion: Here we are going to conclude this study, the “TAKE OFF travels & tour” Company providing online information through their website, no doubt they struggling to provide an appropriate information but yet they have to do something new by adopting new technological and digital strategy plan. As in Pakistan there are number of travel agencies which have no websites and very small agencies that have competitive websites so TAKE OFF can get competitive edge conveniently in presence of such scenario. After applying the recommendations of this study the TAKE OFF will enable to deliver effective customer service. 31 | P a g e

  32. TAKE OFF Website Development Research Report 10. References: https://www.dlsweb.rmit.edu.au/lsu/content/2_assessmenttasks/assess_tuts/reports_LL/sum mary.html http://dogulindigital.com.au/importance-of-website-for-business/ http://www.groupin.pk/blog/online-shopping-future-scope-and-pakistan/ http://www.groupin.pk/blog/online-shopping-future-scope-and-pakistan/ http://www.captivatedesigns.com/how-can-a-website-impact-your-business http://www.intechnic.com/blog/how-to-perform-a-swot-analysis-for-your-website/ https://boagworld.com/digital-strategy/swot-analysis/ https://en.wikipedia.org/wiki/Category:Types_of_websites https://themecountry.com/12-types-wordpress-site/ http://www.bauhiniasolutions.com/8-different-types-of-websites/ http://www.wpbeginner.com/showcase/x-type-of-websites-you-can-create-with-wordpress/ https://www.upwork.com/blog/2014/03/web-development-101-top-web-development- languages-2014/ http://www.codingdojo.com/blog/9-most-in-demand-programming-languages-of-2016/ https://en.wikipedia.org/wiki/Programming_languages_used_in_most_popular_websites http://www.forbes.com/sites/robertadams/2016/03/29/the-worlds-best-travel- websites/#36f3bc7c5635 http://www.ebizmba.com/articles/travel-websites http://www.codingdojo.com/blog/9-most-in-demand-programming-languages-of-2016/ http://www.ironpaper.com/webintel/articles/impact-will-website-redesign-business/ http://www.telegraph.co.uk/culture/3673076/The-20-best-travel-websites.html http://www.toptenreviews.com/services/home/best-online-travel-sites/ http://www.independent.co.uk/extras/indybest/travel/the-50-best-travel-websites- 8646338.html 32 | P a g e

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