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What Every Lawyer Needs to Know About the NEW

What Every Lawyer Needs to Know About the NEW. b y Michael Waddington , Esq. Why is this important? "divorce lawyer Philadelphia PA". Top 3 are directories Next 7 are Google My Business NO law firm websites are organically ranked at the top.

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What Every Lawyer Needs to Know About the NEW

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  1. What Every Lawyer Needs to Know About the NEW by Michael Waddington, Esq.

  2. Why is this important? "divorce lawyer Philadelphia PA" • Top 3 are directories • Next 7 are Google My Business • NO law firm websites are organically ranked at the top

  3. Question that I was asked about this webinar…by a lawyer! “I pay someone to do my SEO, why is this my problem?” The lawyer MUST be directly & actively involved in marketing & branding of his or her law firm.

  4. www.google.com/business

  5. Google My Business App

  6. What is Google My Business? • This is not like Facebook • Combines Google Places & Google+ • Makes it easy to manage & update your online presence in Google Search, Maps, Local results • All Google Places & Google+ Pages will be automatically upgraded to Google My Business

  7. Bottom Line • Google My Business is the future for Local Businesses & Law Firms • Embrace it & you will succeed…ignore it and you will fail!

  8. How do I sign up? • Go to www.google.com/business • Click “Get on Google” • Login • Enter your business name and address or phone

  9. Confirm Your Business • Select your business

  10. Delete Duplicates • Search for your address & phone number • Delete duplicates • Duplicates are penalized by Google

  11. Verify Your Business • Must use official phone number • Verify by mail takes longer (1-2 weeks)

  12. What if the business is already in my account? • Click “View Dashboard”

  13. Your Dashboard • Edit business info • Make Posts • See Visitor Stats • Manage Reviews • View Analytics • Host webinars (Hangouts)

  14. Add Photos • Must be High Quality! • Minimum of 5 • Unique photos • Inside, outside, staff, your city, the courthouse, etc. • The more the better • You must own the photos • This impacts rank

  15. Add Videos • High quality! • Maximum of 5 • Unique • The more the better • You must own the videos • This impacts rank

  16. Add a Virtual Tour • Hire a local Google photographer or do it yourself • $250-400 • 360 degree tour • Highly recommended! • Enhance your presence across Google with a premium-quality, 360º virtual tour powered by Street View technology.

  17. Edit Your Business Info • Fill out profile 100% • This is crucial • Don’t keyword stuff! • Name, Address, & Phone Number (NAP) must be the same on all sites • NO 800 or tracking numbers!

  18. Category Selection • Select 5 categories • Use categories provided by Google • No keyword stuffing • Examples: • Divorce Lawyer • Criminal Justice Attorney • Lawyer • Trial Attorney • Personal injury lawyer

  19. Introduction • Important! Spend 1-20 minutes on this • Write it from scratch • Make it compelling • Describe your business in 200-300 words • Link to your website

  20. Best Practices • Don’t violate Google’s suggestions • Don’t use 800 or tracking numbers • Avoid duplicate Place pages • Avoid PO boxes and shared office space • Complete all information • Make sure it is 100% and high quality • Use the exact same NAP (Name, Address, Phone) • Your email should match your domain (smithlaw.com & jim@smithlaw.com) • As many unique, high quality photos as possible & up to five videos

  21. Double check your listings

  22. Google Search

  23. Google Maps

  24. Google+

  25. Before You Get Started • Proper online marketing is time consuming and requires a level of expertise. • If you would rather have a team of professionals help you, contact us for a free consultation.

  26. Contact If you have questions or would like a FREE consultation, call 1-888-807-3380. E-mail: legalnichepros@gmail.com WEBSITE: www.legalnichepros.com YOUTUBE: http://www.youtube.com/user/legalnichepros GOOGLE+: https://plus.google.com/111066643369009597374 LINKEDIN: www.linkedin.com/in/michaelwaddingtonlawyer

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