Do Now: what’s the greatest invention of your life? Which one had/has the biggest impact on your life? Why? Objectives: Students will be able to...(1) describe how an assembly line works (2) explain major themes of the 1920's prior to the Great Depression Homework: Study, Study, Study!
Assembly lines – Revolutionized • http://www.youtube.com/watch?v=IXkxl8dSXb4 (Henry Ford’s Assembly Line) • http://www.youtube.com/watch?v=QRQuEcOesZA (Current Day Ford Assembly Line) • Cut work days from 12 to 8 hours. Things were produced quicker and cheaper.
The Automobile • Henry Ford revolutionized the car with the assembly line • Model T – “Tin Lizzie” or “Flivver” ($295) • Made it affordable to the masses • Changed social life – Allowed people to go places that were previously out of reach • Auto commuters appeared
The Consumer society • Things bought on credit rose – “Buy now and pay in easy installments” • Bread slicer – Sliced bread! Wow! Awesome! • Did people know they needed it? • How did they convince people they did?
Consumer products Rose • Electric Razors, disposable facial tissues, frozen foods, hair dye • Indoor plumbing became common, and household cleaning products were on the rise • Labor Savors – Electric irons, vacuum cleaners, washing machines, refrigerators
Managerial Revolution and Welfare capitalism • Companies created modern organization structures with managers and division heads • Welfare Capitalism - Companies allowed workers to buy stock, participate in profit sharing, and receive benefits (medical care, pensions) • Ford increased wages of workers • Unions died off and seemed unnecessary
Farm Crisis • Farmers did not share in prosperity • Technological advances allowed them to produce more, but not a higher demand • Government urged farmers to produce more during the war (Many farmers borrowed heavily to buy new land) • After war, European markets rose, and less US products bought