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UW Social Media in Business

Chuck Reiling, a former geologist and tech executive, transitioned to real estate, establishing Veritus Realty Group with his wife, Diane. They focus on a referral-based model in the Seattle area, building a network of 850 contacts. Despite initial successes, they faced significant challenges during the market crash of 2008, leading to decreased transactions. By consolidating branding and utilizing social media, including a Facebook business page and enhanced website, they worked to improve their online presence and lead generation. As they adapt, they continue to seek innovative ways to engage clients and drive business growth.

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UW Social Media in Business

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  1. UWSocial Media in Business Small Business Case Study Veritus Realty Group Chuck Reiling 3/29/11

  2. SITUATION • Chuck Reiling – xGeologist, xTech Exec, xConsultant • details (too many) at www.LinkedIn.com/in/ChuckReiling • Now Realtor and Owner/Broker – Veritus Realty Group • Partnered with wife, Diane – “the family business” • Referral business model – all over the Seattle/Eastside area • Network of 850 contacts – 100 As, 250 Bs, 500 Cs • Active ‘Contact, Care & Community’ programs • Websites: • www.GreaterSeattleHomesToday.com • www.GreaterSeattleHomeSearch.com • Blogs: • www.GreaterSeattleHomesBlog.com • www.facebook.com/Greater.Seattle.Homes • www.activerain.com/blogs/GreaterSeattleHomes • Monthly e-letter: Reiling’s Real Estate Market Report

  3. CHALLENGE • 2003 – 2007 • Built up business to average 20 txns/yr • Lead eastside referral agent for Redfin – 2006 • Engaged with all new e-real estate ventures • 2007/2008  • Mortgage market & Stock market crashes • Escalating issues – qualification, confidence, equity gridlock • 2008 – 2010 • Business average 10 txns/yr, 25% lower price pt • No market recovery in sight • Need 2nd source of leads • Purchased leads don’t work • Limited funds for marketing

  4. ACTION • Formed Veritus Realty Group to reduce brokerage expenses • Consolidated branding to ‘Greater Seattle Homes’ theme • Started Facebook business page • Built ‘Greater Seattle Home Search’ site with listing indexing • Tried Google Direct ad words – good click-thru/poor conversion • Rebuilt GSHS site • Bigger buttons – Parker LePla advice • Better calls to action • Trying some Craigs List ad techniques • Consulting assignment to Windermere Solutions • Learning new stuff • Need to re-direct blogging to Gen Y/Echo Boomers

  5. RESULTS • Business still slow; seasonally picking up • Web traffic improving, conversion to leads still way too low • TBD  Problem Statement: Need to dramatically improve hit rate and engagement rate with minimum expense Expected Outcome: More web-sourced leads and expanded business volume Contact: Chuck Reiling, (206) 850-3507 chuck@reilingteam.com

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