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How Can Messaging Apps Revamp Your Social Media Strategy?

When brands think about social media marketing and promotions, the only options that come to their minds are Facebook, LinkedIn, and Instagram. However, the one-to-one messaging apps are now leading the band wagon and have left these social media platforms behind.

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How Can Messaging Apps Revamp Your Social Media Strategy?

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  1. How Can Messaging Apps Revamp Your Social Media Strategy? When brands think about social media marketing and promotions, the only options that come to their minds are Facebook, LinkedIn, and Instagram. However, the one-to-one messaging apps are now leading the band wagon and have left these social media platforms behind. This can be regarded as the biggest shift where people are choosing messaging apps over social media. It is touted as one of the biggest revolutions in the internet culture and marketing since the social media came into existence. Earlier companies were only interested in being on the top of the newsfeeds on LinkedIn and Facebook but the scenario has changed as people are hooked to messaging apps. The main aim of any company is to register its presence where there are more people which make the messaging apps useful for the purpose of marketing such as the WeChat online shop. What is in there? WeChat has opened the doors for international brands to enter the Chinese market thereby becoming an ideal cross-border e-commerce platform. While an individual in other countries may need to use several apps such as Facebook, WhatsApp, Messenger, Snapchat, Uber, LinkedIn, Google Maps, etc, a Chinese only needs WeChat for getting through his day. Launched in 2011, WeChat is app has become an app for everything in China. Apart from being multifunctional, it offers incredible integration between offline behavior and online app activity. While shopping offline in stores, users can apply discounts and quick-pay. It has also successfully integrated e-commerce with social media. From browsing to actually buying, you can do it all at WeChat online shop. The app allows users to find local sellers and follow them, discuss with their friends about any product, compare the reviews along with offering membership and loyalty cards from small shops to big chains or restaurants. Some more facts about WeChat Also, WeChat is an interesting place to be as there are almost 800-900 millions active users who spend at least an hour or more on WeChat. This makes it an ideal place for form connects with your target audience. The app offers many ways to businesses for connecting and interacting with potential buyers. The first step is to create an official account which enables you to control your brand messaging and options for customizing your account. Official accounts offer many facilities such as send push notifications or receive payments. It helps the retailers to convert more interactions to transactions. Explore the web for more information on reasons why WeChat has turned out to be the best cross- border e-commerce platform.

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