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WebMD Prototype Study

WebMD Prototype Study. “One Thing” Mobile App – August 2012. Outline. Overview of the Study Key Highlights Participant Information Tracking and Feedback Results Reminder and Social Warning Results User Motivations Future Use The Revised User Interface. Overview of the Study.

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WebMD Prototype Study

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  1. WebMD Prototype Study “One Thing” Mobile App – August 2012

  2. Outline • Overview of the Study • Key Highlights • Participant Information • Tracking and Feedback Results • Reminder and Social Warning Results • User Motivations • Future Use • The Revised User Interface

  3. Overview of the Study • This two-week study was intended to gauge understanding of the One Thing app’s concept • Four participants tracked an activity everyday, while giving and receiving social feedback • Tracking and social messaging were recorded • Interviews were conducted with participants halfway and at the end of the study

  4. Highlights of the Study • Successfully tracking an activity was directly related to amount of feedback a participant received • Coworkers provided more feedback than friends • Reminders were effective when they were sent to participants directly • Warnings to friends and coworkers only elicited feedback from coworkers • 50% of participants continued to track even after the study ended

  5. Profile of the Participants Recruitment Profile of Participants: • Between the ages of 35-60 • Living in the Portland area • Not extremely athletic or diet conscious • Exercises less than 30 minutes a day • Eats less than 2 ½ cups of fruits and vegetables a day • Meditates less than 15 minutes a day • Uses an iPhone 4 or better • Works full-time (40 hrs. / week) • Not a student or professional in the design, health or wellness fields • Has 2 friends who can receive / respond to occasional messages during the study

  6. Participant #1 • 37 years old • Travel Agent • Moderate iPhone Usage (2-4 hrs. a day) • Plays soccer 2x week • Similar to the “Jen Walker” Persona Expects “smarter,” more personalized health informationHas a lifestyle that demands digital and mobile accessWants convenience and flexibility, even if it costs 1 2 3

  7. Participant #2 • 38 years old • Travel Agent Supervisor • High iPhone Usage (5 or more hrs. a day) • Off and on various diet plans • Similar to the “Brenda O’Brien” Persona Feels valued when she helps others Laughs a lot! Loves talking, new ideas Always tries new weight-loss programs Never expects to be thin 1 2 3 4

  8. Participant #3 • 56 years old • IT Salesman • Moderate iPhone Usage (2-4 hrs. a day) • Not currently on a health or fitness plan • Similar to the “Corey Nguyen” Persona Doesn’t want surprises and plans aheadLearns more about it to make better choices Uses health care as little as necessary 1 2 3

  9. Participant #4 • 39 years old • Business Development Manager • Moderate iPhone Usage (2-4 hrs. a day) • Has tried various exercise plans and mobile apps • Similar to the “Allan Diaz” Persona Takes better care of himself when happy Sees himself as the active person he once was Understands his health condition well Leans on spouse for support 1 2 3 4

  10. Research and Messaging Plan • Participants select 1 of 3 health activities to do, and track this activity every day for 2 weeks • If they fail to track their activity within 24 hours, a warning is sent to the participant’s friend and coworker(but not to the participant) • The warnings ask the friendand coworker to encourage the participant to continue doing his or her activity • If they fail to track their activity after 48 hours, a direct reminder is sent to the participant, reminding them to continue to track their activity • Participants were interviewed after the first week, and then at the conclusion of the study

  11. Research Questions • Did the social networking aspect add value towards building a healthy habit? • Did the warnings and reminders add value towards building a healthy habit? • Did the app successfully change the participants health habits? • Would users want to use this in the future?

  12. Successful Tracking • Participant 2 (Brenda persona) tracked her activity successfully every day of the study, compared to the other participants

  13. Social Feedback • Participant 2 (Brenda persona) also received the most messaging feedback from her friend and her coworker

  14. Sources of Participant Feedback • Most feedback was received from coworkers, rather than friends • Participant 2 (Brenda persona) received a lot of feedback from both her friend and her coworker

  15. The Relationship Between Tracking and Feedback • Tracking and Feedback were related to each other in our study • A phi correlational test was performed on the frequency of tracking and the amount of feedback received, showing a statistically significant relationship between successfully tracking and receiving feedback.

  16. How Did the Social Support Help? • From interviews, 14% of responses about social support focused on its function as a reminder “If I did get an alert, like ‘Hey, remind [your coworker],’ then I would do it, but if I didn’t get the alert, I wouldn’t have reminded her.” –Participant 2 “My friend reminds me, even at the end of the day, ‘Hey, did you do [your activity]?’” –Participant 4 • However, social support was not as effective from friends compared to coworkers “[My friend] had just started a new job, so she was traveling and tried to get lazy on me, but I had to remind her to remind me.” –Participant 2 “[My friend] did send one message to me in the very beginning [of the study], but that’s all I heard from him.” – Participant 1

  17. Coworker Support • From interviews, 18% of responses about social support focused on a closer relationship with their coworker “[My coworker] and I talk about it every day, and our relationship has gotten better because of it.” –Participant 3 “[My coworker] is somebody I just met recently… but what’s interesting, is that this process is kind of bringing us to a different level, because I haven’t been outside of work with [my coworker] anywhere. Now we kind of talk about different things than just work, so it’s bringing us to a different level of knowing each other.” –Participant 2 “[My coworker] walks by my desk all day, so he’s always stopping and asking how I’m doing.” –Participant 4

  18. Reminders and their Effectiveness • Reminders sent to participants 48 hrs. after not tracking • Reminders were 100% effective in aiding successful tracking • Further evidence for reminders comes from previous research (Previous average: 90% effectiveness) • (WHS Mobile Research Tracking Study 2012)

  19. Time to Completion After Reminders • Time to Completion is how long it took participants to track after being reminded • On average, it took participants 10 hours and 50 minutes to track their activity after being reminded • This differs from the previous mobile tracking study (Previous average: 6 hrs. 16 min.) • These differences might be due to early reminder delivery times of this study (~9:30am)

  20. Social Warnings • Social Warnings were sent to participants’ friends and coworkers 24 hrs. after not tracking • Social warnings were only 25% effective in eliciting feedback • Feedback after warnings came from coworkers only

  21. User Motivations - Accountability • From interviews, 23% of responses about motivation spoke towards the Accountability they felt to their coworkers “It’s nice to know that [my coworker] has the same struggles that I do.” -Participant 1 “For me, there were times when you get in that slump, and feel like, ‘Ugh, I don’t want to do this,’ but you just feel committed to someone else to do it. You have to do it, because your committed.” -Participant 2 • This commitment also has its disadvantages, especially if a coworker is unreliable: “When I received an alert that [my coworker] didn’t do his activity, and I realized that I didn’t do my activity, I said to myself, “Oh well, if [my coworker] didn’t do his activity, I don’t need to do mine.” –Participant 3

  22. Inner Motivations • From interviews, 17% of responses about motivation spoke towards inner (intrinsic) motivations “I feel like if I can get to 30 minutes [of walking], and get into that routine, then everything else might be easier. Then I can go from walking to running, or going for a hike, or doing a cardiovascular activity at the gym.” –Participant 4 “I’m at a place where I’m trying to get really motivated to be healthy, and it’s not necessarily about looking a certain way, but more so about feeling good everyday when you get up, and you face your daily life routine and chores.” –Participant 2

  23. Future Use After the Study • 50% of participants continued to track their activity after the study ended (i.e. without monetary incentives) • Participant 2 (Brenda) continued to track almost every day • She had a friend frequently messaging encouragements • Participant 1 (Jen) tracked about once a week • Due to a technical error after the study, she didn’t have any friend support • Participants 3 and 4 stopped tracking after the study ended

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