Sri Lanka Tea Industry • Hasitha De Alwis • Director (Promotion) • Sri Lanka Tea Board
Sri Lanka – Wonder of Asia • Island is united ending 30 years long conflict. • Multi-ethnic, multi-cultural, multi-religious and multi-linguistic nation once again in harmony. • Immense opportunities for sustainable growth in all sectors and tea industry is no exception. • Probably the safest country today in South Asia. • Peace dividends results in leap-frog development in Sri Lanka’s infra-structure & other sectors of economy.
INTRODUCTION • Sri Lanka tea industry proudly celebrates 145 years of commercial history in 2012. • Tea industry continues to occupy a pivotal position in terms of foreign exchange earnings & employment. • Tea export earnings reached USD 1.5 Billion in 2011 a historical high contributing 15% to the nation’s foreign exchange. • Generating 65% of export agriculture revenue, tea industry contributes approx. 2% of island’s GDP. • With 2 Million employed directly & indirectly 10% of the population of Sri Lanka depends on the industry.
Tea Imports to Sri Lanka(Country Wise) Qty in Kgs.
DISTRIBUTION CHANNELS TypePercentage • Supermarkets 25% • Grocery retailing 30% • Convenience stores 30% • Tea Shops / Tea Houses 5% • Others 10%
Household Expenditure 2009/2010 (Rs. 1,750B.) Monthly Household Expenditure Rs. 32,446/-
MACRO ECONOMIC FUNDAMENTALS IN SRI LANKA 2005 VS. 2011
Thank You Hasitha De Alwis Director (Promotion) Sri Lanka Tea Board