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Sri Lanka Tea Industry PowerPoint Presentation
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Sri Lanka Tea Industry

Sri Lanka Tea Industry

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Sri Lanka Tea Industry

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  1. Sri Lanka Tea Industry • Hasitha De Alwis • Director (Promotion) • Sri Lanka Tea Board

  2. Sri Lanka – Wonder of Asia • Island is united ending 30 years long conflict. • Multi-ethnic, multi-cultural, multi-religious and multi-linguistic nation once again in harmony. • Immense opportunities for sustainable growth in all sectors and tea industry is no exception. • Probably the safest country today in South Asia. • Peace dividends results in leap-frog development in Sri Lanka’s infra-structure & other sectors of economy.

  3. INTRODUCTION • Sri Lanka tea industry proudly celebrates 145 years of commercial history in 2012. • Tea industry continues to occupy a pivotal position in terms of foreign exchange earnings & employment. • Tea export earnings reached USD 1.5 Billion in 2011 a historical high contributing 15% to the nation’s foreign exchange. • Generating 65% of export agriculture revenue, tea industry contributes approx. 2% of island’s GDP. • With 2 Million employed directly & indirectly 10% of the population of Sri Lanka depends on the industry.

  4. AGRO-CLIMATIC TEA GROWING REGIONS OF SRI LANKA

  5. SRI LANKA TEA PRODUCTION ELEVATION WISE (Mn. KGS)

  6. CATEGORY-WISE TEA PRODUCTION (Mn.KGS)

  7. AREA OF TEA PLANTED IN SRI LANKA

  8. SRI LANKA TEA EXPORTS (Mn. KGS)

  9. RE-EXPORTS (CEYLON TEA BLENDED WITH OTHER ORIGINS)

  10. Tea Imports to Sri Lanka

  11. Tea Imports to Sri Lanka(Country Wise) Qty in Kgs.

  12. MAJOR DESTINATIONS FOR CEYLON TEA

  13. DOMESTIC CONSUMPTION

  14. DISTRIBUTION CHANNELS TypePercentage • Supermarkets 25% • Grocery retailing 30% • Convenience stores 30% • Tea Shops / Tea Houses 5% • Others 10%

  15. TYPE OF PRODUCTS (Domestic Market )

  16. Value Growth on Consumer Prices for Share of Throat

  17. Household Expenditure 2009/2010 (Rs. 1,750B.) Monthly Household Expenditure Rs. 32,446/-

  18. MACRO ECONOMIC FUNDAMENTALS IN SRI LANKA 2005 VS. 2011

  19. Thank You Hasitha De Alwis Director (Promotion) Sri Lanka Tea Board