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Virtual AdSpace: A Dynamic In-Game Advertising Module

Explore static & dynamic ad placements in video games, offering a user-friendly, 'Drag & Drop' method for ad implementation. Learn about leading companies like RapidFire & Google Admob and the future of 3D objects in ad placements.

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Virtual AdSpace: A Dynamic In-Game Advertising Module

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Presentation Transcript

  1. By Team MM14/2D (Far Horizon)

  2. introduction • In-game advertising module • Display advertisements during game run-time • Two types: • Static • Dynamic

  3. members

  4. Static advertising • Static • programmed directly into a video game • done in the development and production stage • implemented in a variety of video games

  5. Dynamic advertising • Dynamic • advertising inside of video games • implemented, updated or changed in real-time. • form of placements : Billboards / Posters / Banners

  6. values • Offers an alternative approach to implement advertisements • Simple • User-friendly • No coding required • ‘Drag & Drop’ method

  7. Current or similar products • Companies that do in-game advertisement • RapidFire • Not as usable unless you contact them • Google Admob • Targeted at mobile advertising • Consists of ONLY banner most of the time • Microsoft Xbox • EA Games • Zynga

  8. how is it different • Dynamic advertising • for mobile • Accessibility & variety • 3D objects • Easy to use

  9. Product Architecture Games in Unity Developers Website Database Advertisers

  10. Product Features • Geo-tagging • Animated images • Accurate detection of image being viewed • Frequency ad moderation • 3D objects

  11. Future Projection • extensive 3D objects • Downloadable • Target more platforms • Consoles • IOS • More features • Video advertisements

  12. What have we learnt • How to use Unity • exporting into a plugin file • calling functions from another script • PHP scripting • Website hosting • Team work!

  13. DEMO IN GAME ENVIRONMENT

  14. Q & A Thank you.

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