1 / 82

The Art of Storytelling: Lessons from The Ant and the Grasshopper

This presentation explores the importance of storytelling, drawing inspiration from the fable of The Ant and the Grasshopper. It emphasizes the value of hard work, planning, and the consequences of our actions. By sharing personal experiences in writing and content strategy, the speaker highlights how stories can engage and resonate with audiences. In a world where attention spans are shrinking, the essence of effective storytelling remains vital. Let’s learn how to create meaningful narratives that stick and inspire action.

kitty
Télécharger la présentation

The Art of Storytelling: Lessons from The Ant and the Grasshopper

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. What’s In a Story? Web Expo 2013 #webexpo @marsinthestars

  2. My Story I wanted to be a writer when I was little. I discovered content strategy, and now I tell stories again! I went to college for Theater, to help my writing. @marsinthestars My SM skills got me a job as a UX PM. In theater, I became a stage manager.

  3. The Ant and the Grasshopper @marsinthestars

  4. In a field one summer's day a Grasshopper was hopping about, chirping and singing to its heart's content. @marsinthestars

  5. An Ant passed by, bearing along with great toil an ear of corn he was taking to the nest. @marsinthestars

  6. "Why not come and chat with me," said the Grasshopper, "instead of toiling and moiling in that way?" @marsinthestars

  7. "I am helping to lay up food for the winter," said the Ant, "and recommend you to do the same." @marsinthestars

  8. "Why bother about winter?" said the Grasshopper; "We have got plenty of food at present." But the Ant went on its way and continued its toil. @marsinthestars

  9. When the winter came the Grasshopper had no food and found itself dying of hunger - while it saw the ants distributing every day corn and grain from the stores they had collected in the summer. @marsinthestars

  10. Then the Grasshopper knew: It is best to prepare for days of need. @marsinthestars

  11. Stories are memorable @marsinthestars

  12. A World of Grasshoppers 2012: Average attention span of 8 seconds. 2000: Average attention span of 12 seconds. @marsinthestars

  13. A World of Grasshoppers @marsinthestars

  14. A World of Grasshoppers @marsinthestars

  15. A World of Grasshoppers @marsinthestars

  16. Size matters not @marsinthestars

  17. In many cases, long copy has proven more effective than short copy. @marsinthestars

  18. The Long and the Short of it @marsinthestars

  19. The Long and the Short of it @marsinthestars

  20. The Long and the Short of it @marsinthestars

  21. The Long and the Short of it It didn’t work because the content was longer. @marsinthestars It worked because the content was better.

  22. The Long and the Short of it @marsinthestars

  23. Stories are engaging @marsinthestars

  24. “In reality, you cannot have a page that’s too long – only one that’s too boring.” - Conversion Rate Experts @marsinthestars

  25. “Sit on a hot stove for a minute and it seems like an hour. Sit next to a pretty girl for an hour, and it seems like a minute. That’s relativity.” –Albert Einstein @marsinthestars

  26. The Long and the Short of it You are here @marsinthestars

  27. The Ant and the Grasshopper 1. Hard work pays off. 2. Sometimes we need to do things that aren’t very fun. @marsinthestars 3. Plan ahead, like the ant, and you won’t starve.

  28. Stories are Meaningful @marsinthestars

  29. "Fiction, because it is not about somebody who actually lived in the real world, always has the possibility of being about ourself.” - Orson Scott Card @marsinthestars

  30. Stories are meaningful @marsinthestars

  31. Hard work pays off. @marsinthestars

  32. The grasshopper learned that hard work pays off. @marsinthestars

  33. Seeing the ant’s happiness, the grasshopper learned that hard work pays off. @marsinthestars

  34. After playing all summer and nearly starving, and seeing the ant’s happiness, the grasshopper learned that hard work pays off. @marsinthestars

  35. Stories are Memorable @marsinthestars

  36. Basecamp organizes projects. @marsinthestars

  37. For thousands of companies, Basecamp organizes projects. @marsinthestars

  38. When they need it, for thousands of companies, Basecamp organizes projects. @marsinthestars

  39. Like a mountaineer’s Sherpa when they need it, for thousands of companies, Basecamp organizes projects. @marsinthestars

  40. Why do stories stick? @marsinthestars

  41. @marsinthestars

  42. History of Storytelling Storytelling Oral traditions Fables Visions and Prophesies Fairy tales Myths and Legends Connection Creative direction @marsinthestars Lessons Marketing Education Text and visuals Branding Communication Content Strategy

  43. History of Storytelling @marsinthestars

  44. History of Storytelling @marsinthestars

  45. History of Storytelling • Explains the origin of women. • Explains personality attributes. @marsinthestars

  46. History of Storytelling • Explains why bad things happen. @marsinthestars • Explains hope.

  47. History of Storytelling • Storytelling as a peace offering. @marsinthestars • Storytelling as a means of engagement.

  48. History of Storytelling EmadeddinBaghi Iranian Author • Storytelling is influential. @marsinthestars • Storytelling is memorable.

  49. History of Storytelling @marsinthestars

  50. History of Storytelling @marsinthestars

More Related