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MULTICULTURAL EUROPE IN THE MEDIA PROJECT IMPLEMENTATION – SLOVAK EXPERIENCE

MULTICULTURAL EUROPE IN THE MEDIA PROJECT IMPLEMENTATION – SLOVAK EXPERIENCE. Milan Pukančík, Society of Goodwill Marie Stracenská, TV Markiza Peter Guštafík, PDCS. INTRODUCTION TO REALITY. A bit more than 5 mil. inha b itants About 200 thousands Slovaks living abroad

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MULTICULTURAL EUROPE IN THE MEDIA PROJECT IMPLEMENTATION – SLOVAK EXPERIENCE

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  1. MULTICULTURAL EUROPE IN THE MEDIA PROJECT IMPLEMENTATION – SLOVAK EXPERIENCE Milan Pukančík, Society of Goodwill Marie Stracenská, TV Markiza Peter Guštafík, PDCS

  2. INTRODUCTION TO REALITY • A bit more than 5 mil. inhabitants • About 200 thousands Slovaks living abroad • 50 thousand immigrants (foreigners in Slovakia) 1% • Two thirds of foreigners registered in SVK are EU citizens (among the third countries are US, Korean, Ukrainian, Serbian .. ) • High rate of education level of foreigners living in Slovakia • Number of undocumented/irregular migrants in SVK estimated on 7 – 10 thousands • Very few people recognized for international protection (asylum / supplementary)

  3. INTRODUCTION TO REALITY • Roma / Gypsy population officially 1, 8 %; estimated on half a million (10% of population) • General public opinion is mostly negative towards Roma, specially marginalised socially excluded communities. • Considerable number of organisations declaring themselves as Roma, human rights, advocacy. • Information about Roma in the media has two typical shapes – either individual success stories or stereotyping picture of poor, deprived alcohol addicted, criminal, many children, relying on social benefits, .....

  4. MAIN OBSTACLES • Migration is a marginal issue for Slovak media • Roma „problem“ is a big issue but lack of specialised media professionals • Some media intentionally avoid minority topics • Media are careful about being involved into any „lobby“. Even cultural sensitivity training can be considered as impact on independance • Media are very careful about the word „DISCRIMINATION“ - not popular, not interesting for audience/readers.

  5. PROJECT DESIGN • Training for media (PSB + private) TV / radio / press agencies / prints State-wide / regional Inportant role of private media in news service

  6. Training for NGOs (minority, advocacy..) Migrant / Roma / sexual / healthimpairment Supportingtheirmedialiteracy – ability to contact and involvemedia

  7. Roundtable Meetingofexperts (state / localbodies, NGOs, Media, electedmembersofmunicipalities...) – V4 participation

  8. Experience • Minorities (NGOs) understand importnace of pro media active approach • Involving handicapped/impaired into a process of awareness • Roma NGO representatives and Roma media journalists did not reflect to join the prpject.

  9. INFORMATION ABOUT MINORITIES IN MEDIA • TV broadcasting in successive steps reflects multiethnic and multicultural structure of society • Increasing number of educative and discussion programmes for youth about tolerance, against xenophobia and racism (MEMO 98, 2008) • Negative picture persists about Roma minorities, presenting mostly negative side of living in excluded Roma communities • Sensation like accidents (injured child while playing) • Sensation like comments from politicians gaining from ethnic tension (Hungarian, Roma)

  10. MEDIA MONITORING • The most numerous minorities in SVK are Hungarians and Roma/Gypsy • Both have regular programmes in state TV and radio, newspaper, (Vasárnap, Uj Szó, Radio Patria, Hungarian magazine...) • Hungarian broadcasting in local private commercial media • State press agency broadcast 30 minutes in Hungarian • Romano Nevo Lil (based on project financing) – paper • Roma TV magazine So vakeres ?,

  11. INFORMATION ABOUT MINORITIES IN MEDIA • TV broadcasting in successive steps reflects multiethnic and multicultural structure of society • Increasing number of educative and discussion programmes for youth about tolerance, against xenophobia and racism (MEMO 98, 2008) • Negative picture persists about Roma minorities, presenting mostly negative side of living in excluded Roma communities • Sensation like accidents (injured child while playing) • Sensation like comments from politicians gaining from ethnic tension (Hungarian, Roma)

  12. MEM PROJECT MEDIA MONITORING • Media present more beneficial consequences of immigration than negative ones. • Korean community in special positive status.

  13. SOME RESULTING STATEMENTS • Any information about minority can be reflected as negative • Only few journalists are engaged in minority and migration issues systematicly • Only few journalists come from ethnic minority background (rather homogenous composition)

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