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Enhancing Washington State's Online Recruitment System to Attract Diverse Applicants

On May 26, 2010, Melia Olsen presented objectives for redesigning the careers.wa.gov website to enhance its appeal and accessibility for diverse applicants seeking state employment. The project aims to create a welcoming "front door" to Washington State jobs, emphasizing visibility, clear messaging, and real employee stories. Key focus areas include showcasing job benefits, maintaining a unique identity, and leveraging existing marketing materials. Upcoming steps include user testing, content development, and the integration of engaging photos and testimonials to foster connection.

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Enhancing Washington State's Online Recruitment System to Attract Diverse Applicants

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  1. Careers.wa.gov PPA Meeting May 26, 2010 Melia Olsen, Online Recruiting System Project Director Department of Personnel

  2. Goal • New careers.wa.gov design that attracts diverse applicants to state jobs and represents the state as one employer, and serves as the “front door” to state employment.

  3. Interagency workgroup

  4. Design Objectives • Visibility of job search • Clear, uncluttered • Sense of place • Stories and photos of real state employees • Communicate benefits of working for Washington State • Accessibility • Sustainably fresh • Communicate the changes

  5. Additional Criteria • Prioritize key messages and tasks: • Job search and login • “Work that matters” • Benefits of working for Washington State • Leverage existing marketing materials • Keep careers.wa.gov logo and URL • Continue to use “work that matters” messaging • Maintain unique identity • Serves as destination for all state jobs • Not visually associated with any one agency

  6. Five Main Categories of Information • Search for jobs • Why work for Washington • Help, service • Account management • News and features

  7. Next Steps • Continue to test design with users • Develop content • Photos for home page • Photos/videos and testimonials for featured employees • Build web pages • Conduct usability testing with application • Launch with new application in July

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