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Creating Stories

Creating Stories

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Creating Stories

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Presentation Transcript

  1. Creating Stories A conversation about reaching College and University campuses using social media

  2. How many users are there on Facebook? As of October 2012

  3. One Billion 85% of College/University Students are on Facbook

  4. What is the 5th most popular social site? As of December 2012

  5. MySpace Facebook Twitter LinkedIn Pinterest MySpace

  6. What percentage of Twitter users are female? As of June 2012

  7. 62%

  8. John Deisher johndeisher@aggielandchialpha.com johndeisher@gmail.com Facebook.com/john.deisher Twitter.com/xajondee

  9. 85%-95% of businesses use social media poorly.

  10. Social media is more than Twitter and Facebook. Social media gives campus pastors the ability to build relationships and extend their influence both on and off the campus for the cause of Christ (“sacred conversations”). This session will walk the participant through the steps required to implement a campus-unique plan for using social media to enhance Fall 2013 campus start-up activities.

  11. The Twelfth Man

  12. Chi Alpha is not the story… …Chi Alpha makes the story possible.

  13. Social media is a digital conversation that benefits all involved parties by sharing stories.

  14. versus

  15. Creating the Conversations How Chi Alpha can use social media to create conversations.

  16. Google Alerts

  17. Step 1 - Analysis • Perform a Social Media SWOT Analysis. • Define the Target Market • Define the Online Goals. • Assess the Resources Available • Analyze the Existing Website • Analyze the Existing Social Media Efforts

  18. Step 2 - Strategy • A Strategy for the Existing Website. • A Strategy for Improving Presence in Existing Social Media Sites. • A Social Media Tools Strategy. • A Social Media Analytics and Metrics Strategy.

  19. GKG.net

  20. Hootsuite.com

  21. glenandpaula.com Churchmarketingsucks.com

  22. Step 3 - Plan • Outline a Phased Plan • Flesh Out the Plan • Establish Timelines and Guidelines • Integration and Metrics

  23. Editorial Calendar

  24. Peanut Butter & Jelly Version • Tell stories (find your voice). • Make connections (help make dreams become real). Requires listening. • Look for opportunities (work your network).

  25. Q&A

  26. John Deisher johndeisher@aggielandchialpha.com johndeisher@gmail.com Facebook.com/john.deisher Twitter.com/xajondee