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Citrus County Tourism Fall 2013

Citrus County Tourism Fall 2013. Presented to: Citrus County Tourist Development Council. Research Data Services, Inc. March 17, 2014. Economic Indicators. Economic Uncertainty. GDP. Fall Season September – December 2013.

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Citrus County Tourism Fall 2013

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  1. Citrus County Tourism Fall 2013 Presented to: Citrus County Tourist Development Council Research Data Services, Inc. March 17, 2014

  2. Economic Indicators

  3. Economic Uncertainty

  4. GDP

  5. Fall SeasonSeptember – December 2013

  6. Key Visitor Metrics(Sep – Dec. 2013)(Overnight Visitors Staying in Commercial Lodging) +4.5% +7.6% +7.6%

  7. Key Visitor Metrics(Sep – Dec 2013)(Overnight Visitors Staying in Commercial Lodging)

  8. Occupancy * 2012 STR update.

  9. Average Daily Rate (ADR) * 2012 STR update.

  10. Visitor Origin Distribution(Based on Lodging Property Responses Sep - Dec ‘13)

  11. Group/Transient(Based on Lodging Property Responses Sep – Dec ‘13)

  12. Information Sources Consulted to Plan Florida Travel (Multiple Response)

  13. Use Internet for Travel Information (Prompted)

  14. Citrus County Visitation

  15. Visitors Travel to Citrus

  16. Airports Deplaned(Visitors who flew)

  17. Purpose of Trip (Multiple Response)

  18. 2013 Multipoint Vacationers 68.5% of visitors are also visiting other places in Florida on this trip (Sep – Dec 2012: 72.8%). 31.5%of visitors are only visiting Citrus County on this trip (Sep – Dec 2012: 27.2%).

  19. Party Composition (Multiple Response)

  20. Have Lodging Reservations (2013)(Staying in Commercial Lodging) 75.0% of commercial accommodations visitors have lodging reservations before they arrive(Sep – Dec 2012: 68.4%).

  21. Citrus Messaging

  22. Satisfaction/Plan to Return 84.8%of visitors plan to return to the area.

  23. Demographics

  24. Thank You!!

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