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Brighton's Convention Bureau: Driving Tourism and Business Growth in 2013

In 2013, Brighton's Convention Bureau generated an impressive £77 million in business, facilitating 138 proposals and hosting 27,500 delegates who contributed to 1.2 million bed nights. The bureau organized major conferences, including the Liberal Democrats and UNISON National Conference, enhancing the city’s reputation as a top conference destination. Additionally, with 450 partners, extensive marketing initiatives attracted 1.7 million unique visitors and generated £2.7 million in media value. Brighton continues to thrive as a cultural hub, offering vibrant festivals and excellent transport links.

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Brighton's Convention Bureau: Driving Tourism and Business Growth in 2013

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  1. Tourism 2013

  2. John Carmichael Marketing Manager VisitBrighton

  3. 2012

  4. www.visitbrighton.com/partners

  5. Convention Bureau 138 proposals 30 site visits £77m business 27,500 delegates £1.2m bed nights

  6. Convention Bureau Lib Dems (Spring Conference) Mar ‘132,000 PCS Annual Conference May ‘132,500 Int’ll Youth Mental Health Sep ‘131,000 NUT Annual Conference Apr ’14 & 161,500 p.c UNISON National Conference Jun ‘14 -’24 3,500 p.c British Nuclear Medicine Apr ’15800 TUC Annual Congress Sep ’152,000

  7. Visitor Services 337,000 visitors 25,000 enquiries £283,000 tickets 11,000 VIP enquiries 100+ ‘greets’

  8. Marketing 85 media visits 200+ major features £2.7m ad value 20 media briefings 1 airline partnership

  9. Marketing 1.7 million unique visitors £280,000 online bookings 7,500 facebook friends 5,000 app downloads

  10. Partnership 450 Thank you for your support

  11. 2013

  12. Convention Bureau

  13. Visitor Services

  14. Marketing PR & Media • 5 – 6 weeks holiday a year • Frequent short break travellers – Spring / Autumn • High travel spending per capita • City breaks increasingly popular • Excellent flight links into London Gatwick

  15. Marketing • Cultural Cities Campaign • May Festivals • Publishers Partnerships

  16. Marketing E-Comms & Mobile

  17. Marketing Social

  18. www.visitbrighton.com/partners

  19. 2013 Events & Festivals 16 March New Ice Age Gallery @ BMAG April - Sept Brighton Sand Sculpture Festival 14 April Brighton Marathon 4 – 26 May Brighton Festival 4 May – 2 June Brighton Fringe 11 May – 8 Sept Jeff Koons ‘Artists Rooms’ @ BMAG 3 & 4 Aug Brighton Pride 28 Sept Shakedown Festival 2 Nov – 28 Feb ’14 Turner in Brighton @ Royal Pavilion

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