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Actively Recruit Girls to CS

Actively Recruit Girls to CS. Joanne McGrath Cohoon UVA Associate Professor NCWIT Senior Research Scientist. Minnesota Tapestry Workshop August 7, 2012. Useful messages for recruiting women & minority men. Conditions needed for choice. Expectation of success is crucial .

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Actively Recruit Girls to CS

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  1. Actively Recruit Girls to CS Joanne McGrath Cohoon UVA Associate Professor NCWIT Senior Research Scientist Minnesota Tapestry Workshop August 7, 2012

  2. Useful messages for recruiting women & minority men

  3. Conditions needed for choice Expectation of success is crucial

  4. Ignite your students’ interest

  5. Girls more than boys are interested in • Helping people • Saving the planet E.g., NeriOxman, a computational architect, designed this “structural skin” for buildings

  6. An example for those interested in health fields

  7. An example for those interested in fashion or helping the handicapped

  8. Help girls get what they want • Belong, with potential to have status in group • NCWIT Award for Aspirations in Computing • Recruit groups instead of individuals • Fulfill role - conform to expectations • Computing is social • Computing helps people • Computing helps the nation • Computing lets you give back to your community

  9. Effective messages depend in part on culture • Flexibility: industry, geographic • Socially relevant • Work with others • Time with family • Job projections • High salaries • Satisfied professionals

  10. Computer Scientists work in every industry Source: dotdiva.org

  11. Computing offers exciting work that affects our world and the people in it • Create technology for • Tracking endangered dolphins • Mobile forensics labs for instant analysis at crime scenes • GPS systems that guide blind people • Scanning DNA for childhood diseases • Designing and displaying new fashions • Restoring and preserving art work Source: dotdiva.org

  12. Computer Scientists give back to their communities • Technology for human rights • Design secure databases to record human rights abuses while shielding the identities of victims or witnesses • Create tools that help ordinary people collect extraordinary amounts of money for important causes

  13. Best Jobs in America 2011 • Software Engineer • Mathematician • Actuary • Statistician • Computer Systems Analyst • According to CareerCast

  14. Take care what you communicate • Beware of communicating or reinforcing stereotypes • Avoid comparisons of girls with boys • Refrain from implying only geniuses succeed in CS Do many young women want to turn into Dilbert, a nerd, a geek?? Who will think your joke is funny?

  15. May actually create stereotypes Forget details Once implanted, difficult to dislodge Avoid mythbusting, geeks, cubicles, code monkeys, … “I’ve heard that before so it must be true” See “How Warnings about False Claims Become Recommendations” www.acrwebsite.org/topic.asp?artid=250

  16. Messages Embedded in Activities, Messenger, Images • Robots • Saving lives v. fun or competition • Young women talking to girls • Greater sense of “possible self” • Greater chance that language choices and understanding will be similar • Photos on posters • People rather than things • Teams that are mostly girls

  17. Help students expect success Hear it See it Feel it

  18. Consider Influencers Parents’ Ranking of Hopes for Kids • Sons • Persevere to meet future family responsibilities • Daughters • Be happy in career choice

  19. Inform & enlist guidance counselors • NCWIT C4C campaign equips counselors • Up-to-date information • Resources for effective advising Brought to you by the K-12 Alliance of NCWIT

  20. Gender & Computing Joanne McGrath Cohoon UVA Associate Professor NCWIT Senior Research Scientist More Resources

  21. Finally • Remember to track and report your outcomes

  22. Now that you knowGo beyond the already interested Get more and diverse students

  23. Role play conversation with student

  24. NCWIT is the National Center for Women & Information Technology Mobilizing for Change: NCWIT Our coalition includes more than 250 universities, corporations, and non-profits.

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