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Enhancing the SPACE Network: Strategies for Growth and Engagement

Discover how the SPACE Network promotes multicultural learning and equality of thoughts and opinions. Join the 25th Annual General Meeting in Barcelona to explore innovative higher education opportunities. Evaluate the SWOT analysis to understand strengths, weaknesses, opportunities, and threats. Learn about IMC objectives to boost sales, brand awareness, favorable attitudes, and brand loyalty. Explore advertising options and budget plans. Follow the cronogram for evaluation and improvement. Thank you for your attention!

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Enhancing the SPACE Network: Strategies for Growth and Engagement

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Presentation Transcript

  1. Erasmus presentation of the SPACE Network SebastianaHájková PiotrMilczarczyk JurePolavder Tiia Räisänen Tomᚊefrna

  2. The SPACE Network • multicultural network • “Learning by sharing“ • aims on equality of tender, thoughts and opinions • 25th SPACE network Annual General Meeting • 23.-25. April 2014 Barcelona, Spain • Theme: Developing Jobs, Careers and Growth via Innovative Higher Education

  3. SWOT analysisofthe SPACE conference Strengths • location • early bird discount when signing in • everyone can attend Weaknesses • expensive price • programme is not interesting enough

  4. Opportunities • getting new members • participant amount over expected Threats • not enough participants • dissapointment for participants

  5. IMC OBJECTIVES • Sales objectives: • Encouragenew universities and lecturers to join our organization. • Findnew business partners.

  6. IMC OBJECTIVES • Brand Awareness: • To increase the power of SPACE Network as a brand. • To make SPACE more prestigious, professional and smart- three target groups: -universities -lecturers -business environment

  7. IMC OBJECTIVES • Favorable Attitude: • To produce a growth of a traffic on the SPACE Network website.

  8. IMC OBJECTIVES • Brand Loyalty: • Encourage current members to be more active and to participate in SPACE events. • To increase the number of teachers who will apply for presenting their theses next year.

  9. Advertising • Internet • Facebook

  10. Advertising • Internet • Info screen • Magazines

  11. Advertising • Fairs • stand

  12. Advertising • Brochure

  13. Budget

  14. Plan and objectives for a long-term view • Thankingletters to theparticipants • Eventsfortheofficialmembers • Increaseoftheincomes (depends on thenumberofnewmembers) • Keep in touchwithparticipantsoftheconference • Emailing • Questions • Researches • Etc.

  15. Cronogram

  16. Evaluationofresults • Pretest • To minimalize the risk • To eliminate the most of the threats • To identify the size of the target group • To check the schedule of the event and dramaturgy • To estimate the reactions of the participants of the event

  17. Evaluationofresults • Inbetween-tests • Satisfaction of the participants with the event • Level of the knowledgeabout Space Network • Satisfaction of the participants with sub-section of the conference • Recommendation for the possible improvements

  18. Evaluationofresults • Post-test • Right after the end of the event – fast and short • In a short term conditions – 30 daysat maximum • In a long term conditions – usually half a year

  19. Thankyou very much foryourkindattention.

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