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DON’T MAKE ME THINK

DON’T MAKE ME THINK. 5 Guiding Principles Steve Krug. #1 – Don’t make m e t hink!. A website layout should be as self-evident as possible. Ease of use is crucial. Make links and panels as obvious as they can be. Be direct and to the point. Clickable links should be very clearly clickable.

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DON’T MAKE ME THINK

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  1. DON’T MAKE ME THINK 5 Guiding Principles Steve Krug

  2. #1 – Don’t make me think! • A website layout should be as self-evident as possible. Ease of use is crucial. • Make links and panels as obvious as they can be. Be direct and to the point. Clickable links should be very clearly clickable. • Streamline searches. Remove unnecessary things such as keyword distinctions.

  3. #2 - How we really use the Web • Web Pages aren’t read, there scanned. Words that catch the users eye will end up being the ones read. • Users Satisfice. This means the first reasonable option will be chosen, not the optimal choice. Once a link is found resembling what was being searched, chances are it will be clicked. • People muddle through things. This means things are used without having any idea how they work.

  4. #3 – Billboard Design 101 • Create a clear visual Hierarchy. Make the most important things the most prominent. Put things logically related visually close. Nest things inside of each other to show what’s part of what • Use Conventions to make web pages familiar and easy to use. • Divide the web page up into clearly defined areas. Each section should have a clear theme (i.e. products area, contact us, etc.) • Make it obvious what is clickable. • Keep noise down to a dull roar. Avoid having a excessively busy page with to many effects. At the same time don’t have a bunch of small visual noise.

  5. #4 – Animal, vegetable, or mineral? • Keep choices on the web as simple as possible • Mindless choices are advantageous to avoid having the user question or think hard about the options

  6. #5 – Omit needles words • Keep words on a web page to a minimum. The rule here is take all words on a page and then cut them in half. If your feeling aggressive cut them in half once more. • This will reduce page noise, make content more useful and prominent, and shortens the page allowing more to be seen on the screen before scrolling. • Things such as introductory text or instructions should be cut out.

  7. Contact Info • Nicholas Yocono • nmyocono@buffalo.edu • Mfc215 Gerland

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