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Building Your Campaign Website

Building Your Campaign Website. Presented by Sarah Baker, Digital Director, Candidate Project August 2, 2012. CandidateProject.org /academy.

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Building Your Campaign Website

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  1. Building YourCampaign Website Presented by Sarah Baker, Digital Director, Candidate Project August 2, 2012

  2. CandidateProject.org/academy

  3. By the end of this session, you should have a basic understanding of the how to set up an effective website for your local campaign – from the logistics to the actual content.

  4. Deciding to invest online • Make a strategic plan • Website logistics • Website content • Other online tools • Review • Q&A

  5. Sarah Baker Digital Director, Candidate Project New Organizing Institute

  6. What kind of online presence makes sense for your campaign?

  7. RESOURCES

  8. (it’s not just about the money.)

  9. he’s not on doors right now

  10. MAKE A STRATEGIC PLAN

  11. Your online strategy should ONLY exist as a function of your campaign.

  12. QUESTIONS TO ASK WHEN CHOOSING TACTICS Will it get you closer to your goal? Will it use your resources creatively to shift power? Does it build new resources? Will it create organizational capacity?

  13. The Ladder of Engagement

  14. INTEGRATE

  15. A TOOL TO SUPPORT YOUR STRATEGY: Your Campaign Website

  16. CRAFTING A BASIC CAMPAIGN WEBSITE

  17. BUY A GOOD URL (URL = Website Address) • MariaJohnson.com • ElectMariaJohnson.com • MariaforAssembly.com or MariaforHatfield.com • Beware of time-bound URLs like MariaJohnson2012.com

  18. WEBSITE CONTENT

  19. WEBSITE MUST-HAVES • Candidate Name as it will appear on the ballot • Specific office being soughtCity Council District 14 v. City Council • Date of the Election (and election type)Vote in the Democratic Primary on Tuesday, June 26th

  20. SITE SECTIONS: Candidate Bio • Keep it brief • Keep it relevant • Weave in why you’re running

  21. SITE SECTIONS: Voting Info • WHEN is the election? • WHO is eligible to vote? • WHERE can people vote? Bit.ly/VIP-Google-Gadget

  22. SITE SECTIONS: Issues & Message • Message Tips: • Get your 'foot in the door' • 27 Words - 9 Seconds - 3 Points(The average newspaper quote is about 30 words long, the average TV quote is about 10 seconds.) • No more than 3 points - stay focused and on message"I think it's time to shake things up: Time to support our schools,time to clean out City Hall, and time to bring jobs back to Anytown."

  23. SITE SECTIONS: Issues & Message • Message Principals: • Always know your purpose/objective (Ask?) • 5 C's - Concise, Clear, Consistent, Convincing, Contrastive • K I S S • Repetition, Repetition, Repetition

  24. SITE SECTIONS: Issues & Message • Choose issues that are relevant to your community, the office you’re seeking and your message. • Keep it brief.

  25. SITE SECTIONS: Online Donations • Paypal is not a bad option for local campaigns

  26. You can’t use ALL the tools . . .

  27. QUESTIONS? CandidateProject.org/academy

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