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WP2 Information, awareness-raising and capitalisation

WP2 Information, awareness-raising and capitalisation. Sergio Andreis Director Rethymno , 09 April 2013. The Green Partnerships WP 2 foresees. Action 2.1 Common communication platform: communication plan, including common visual project identity – website

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WP2 Information, awareness-raising and capitalisation

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  1. WP2 Information, awareness-raising and capitalisation Sergio Andreis Director Rethymno, 09 April 2013

  2. The Green Partnerships WP 2 foresees Action 2.1 Common communication platform: communication plan, including common visual project identity – website Action 2.2 Communication materials: leaflet – newsletters – final publication – press releases – articles – presentation in social media Action 2.3 Awareness-raising and capitalisation: presentations of the project at existing events – innovative promotional packages – May 2015 final transnational conference

  3. Action 2.1 Common communication platform – the common visual identity Three proposals for the project logo: Colors may be modified / mixed according to the partners’ taste

  4. to be combined with the MED programme one:

  5. Make it known! Project Communication - MED Programme Information and PublicityRequirements and Expectations - Version2 – 27/03/2013 Article 69 of the European Council Regulation (EC) No 1083/2006 as well as the Commission Regulation (EC) No 1828/2006 include specific requirements as regards information and publicity activities. As project beneficiary you shall inform the general public about the assistance obtained from the ERDF and ensure that those who take part in the operation have been informed of that funding, too. Obligatory use of illustrative elements Certain illustrative elements have to be used for all kind of published materials and/or activities addressed to the public. Please note that these obligations do not only relate to printed publications, but also to audio-visual, digital or electronic material (websites, web tools, videos, podcast etc.). You are also supposed to use these elements in the framework of events (e.g. on your PPT presentations, agendas, bags and other conference material). Please be aware that products or activities not taking into account these obligations can be considered as ineligible! You are recommended to use the illustrative elements also for internal project documents in order to draw all project partners’ attention to the obligatory use of those elements.

  6. The following elements have to be used: A. the emblem of the European Union, in accordance with the graphic standards, and reference to the European Union; B. reference to the ERDF: “European Regional Development Fund”; C. a statement chosen by the managing authority, highlighting the added value of the intervention of the Community. The slogan chosen by the MED Porgramme is included in the MED logo (‘EUROPE IN THE MEDITERRANEAN – L’EUROPE EN MEDITERRANEE’); D. the MED Programme logo (the version including the statement above). Combined standard versions (including elements A + B + C + D) Two combined standard versions including all relevant elements can be downloaded from the programme website. These versions are available in JPG and EPS versions. EPS versions are mostly used by professional illustrators and with professional illustration programmes (thus they might not be readable on your computer), while JPGs can be used also for WORD, PPT, EXCEL and similar standard programmes.

  7. Horizontalcombinedversion - Minimum size: 1,09cm x 5,5cm

  8. Vertical combinedversion - Minimum size: 4,5cm x 2,7 cm Please note as golden rule for the application that all text elements used in these combinations must be readable, therefore you should apply the minimum size! In case this is not possible and individual solutions have to be found, please contact the JTS Communication Unit.

  9. MED Communication Handbook The Communication Handbook is created to provide concrete information on communication strategies and activities to communication responsible project partners.  It is composed of several Factsheets ordered by analysis, tools and skills that can be individually consulted once needed. Please note, that the Communication Handbook is constantly being updated with input and examples provided by project partners actively involved. For the moment the Handbook is available in English only. Download the handbook or individual chapters on: http://www.programmemed.eu/index.php?id=15583&L=1

  10. Proposed communication plan table of contents Introduction 1.1. The Green partnershipsaims and objectives 1.2. The target groups 1.3. The project’s activities 1.4. The common visualidentity 2. Ways, means and toolsforeffectivecommunication at the project, partners and pilot area levels 2.1. The website and the linksto the partners’ sites 2.2. Leaflet 2.3. Newsletters and mailing-lists 2.4. Press releases 2.5. Articles 2.6. Presentation in social media: facebook, twitter, instagram, youtube, linkedin 2.7. Presentations in existingevents 2.8. Innovative promotionalpackages 2.9. Finaltransnationalconference 3. WP2 contactpersonswithin the project partners and internalcommunicationguidelines 4.Who-does-what-by-when: task divisionamong the partners 5. Outputs and follow-up

  11. Proposed website site-map Proposed site domain: www.greenpartnerships.eu Home The Green Partnerships project The project WPs: 1, 2, 3, 4 and 5 The project activities, materials and news Sustainable energy study cases The MED programme Data base Policy issues Financial issues Research Conferences Publications Links Newsletters Search: inside this site beyond this site

  12. The partners’ areas also in national languages and with national flags with log-in and passwords Slovene Chamber of Agriculture and Forestry – Institute of Agriculture and Forestry – Maribor, Slovenia Energy Agency of Podravje, Slovenia Lakatamia Municipality, Cyprus GERES – Group for the Environment, Renewable Energy and Solidarity, France Technical University of Creete, Greece Kyoto Club, Italy AREANATejo – Regional Energy and Environment Agency from north Alentejo, Portugal Granollers City Council, Spain Agricultural University of Tirana, Albania HEIS - Hydro Engineering Institute Sarajevo, Bosnia and Herzegovina Institute for Spacial Planning of the Koprivnica-Križevci County – Croatia Institute for Strategic Studies and Prognoses - Montenegro

  13. Proposed WP2 2013 plan of activities ByApril 30: the partnersprovidewritten feedback to Kyoto Club on the communicationplan Kyoto Club sendsto the partners the leaftletdraft – feedback deadline: May 15 By 31 May: Kyoto Club circulates the communicationplan Kyoto Club prints the planned 1,000 copiesof the leaflet partnersprovidewritten feedback to Kyoto Club on the project website

  14. ByJune 30: the project website is on-line allpartnerspresent the project in social media ByOctober 15: Kyoto Club sendsto the partners the Newsletter 1 draft – feedback deadline: October 25 ByOctober 31: Kyoto Club: circulates Newsletter 1 sendsto the partners the draft innovative promotional package – feedback deadline: November 15 ByNovember 30: the partners’ website sections in nationallanguages are on-line

  15. ByDecember 15: Kyoto Club prepares and sendsto the partners the planned 1,000 piecesof the innovative promotional package each partner preparesitsownplanned 100 pieces ByDecember 20, allpartners: circulateone press release publishonearticle on the project presentGreen partnershipswithinoneexistingevent.

  16. Proposed European networks to be involved in our info-sharing efforts www.iclei-europe.org www.climatealliance.org http://sustainable-cities.eu/index.php European Federation of Agencies and Regions for Energy and Environment www.fedarene.org/index.php CIPRA - International Commission for the Protection of the Alps www.cipra.org/en

  17. https://www.cdproject.net/en-US/Pages/cities-open-data.html www.covenantofmayors.eu/index_en.html www.transitionnetwork.org/

  18. Our Green Partnerships • communication staff Leonardo Berlen Website and Information • Marco Salvi Web design & development Clementina Taliento Website and press office

  19. Thankyouverymuchforyour attention! s.andreis@kyotoclub.org

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