GIBTM 2012 Communications Overview

1. GIBTM 2012Communications Overview GIBTM PART OF THE IBTM PORTFOLIO OF EVENTS:

2. GIBTM overview As an exhibitor at GIBTM you have been part of an extensive global and regional marketing campaign. GIBTM utilises a great deal of resources to run a successful event. Below is an overview of the combined elements that together create the GIBTM 2012 marketing campaign.

3. Advertising & Promotion In addition to over 30,000 global meetings professionals that GIBTM reaches ( as part of the IBTM Portfolio), GIBTM targets an even bigger global audience via advertising, both in print and online advertising and editorial as well as via dedicated emails to 3rd party subscribers within the industry. Display & Online Advertising Dedicated emails to third party subscribers • Al Zajel • Arabian Travel News • Business Intelligence ME • Business Traveller Middle East • C&IT • CAT Publications (M&IT, Meetpie) • CIM Germany • Gulf News • Islamic Tourism Media • M.I.C.E Middle East • Meetings Review • Meetme- GIBTM Global Media Partner • MeeTurkey • Mice.net • Middle East Mice & Events • MIX Magazine • The Business Travel Magazine • Travel Daily News • Travel Techie • Travel Tour World • Travtalk Middle East & MICETALK • TTG • TTN • Al Zajel • Business Traveller Middle East • CIM Germany • Meetings Review • meetme • MeeTurkey • MIX Magazine • The Business Travel Magazine • Travel Techie • Travel Tour World • Travtalk Middle East & MICETALK • TTG • TTN

4. Editorial Breaking news… “GIBTM 2012 SET TO BE A MAJOR INFLUENCE ON THE GULF REGION’S MICE INDUSTRY” “GLOBAL INTEREST RISES IN GIBTM’S HOSTED BUYER PROGRAMME” “Ask Ali.com BRINGS LOCAL KNOWLEDGE TO GLOBAL BUSINESS TRAVEL EVNET” “GROUNDBREAKING EDUCATIONAL PROGRAMME ANNOUNCED FOR GIBTM 2012 “ “QATAR PAVILION AT GIBTM “ “BUSINESS TRAVEL SET TO BE A KEY FOCUS AT GIBTM 2012” “ACTE AND GIBTM ANNOUNCE COLLABORATION” View All Press releases on www.gibtm.com With two very highly experienced Public Relations teams based in London & Dubai, GIBTM is well connected to the industry’s leading publications which has maximised the shows exposure outside of advertising spend. • Online Editorial • TTN Worldwide • ITCM • Conworld • Xenios - ETB Mice • Travel Daily News • Focus on Travel news • Odyssey Media Group • Breaking Travel News • Travel and Tour World • E Travel Blackboard US • Digg • JLC Travel and Tourism • Traveller Advise • Travel n Tour World • Meetings International • Article.wn Silobreaker • Print Editorial • Al Zajel • TTG Mena • Trav Talk • Mice Talk • Cimunity • Meetme • Gulf News • TTN • Arabian Travel News • Al Watan • Al Khaleej • Al Mal • Al Bayan • Hotelier Middle East • Qatar Today • Emarat Al Youm

5. Editorial Reaching a wider Arabic Audience Attracting a wider Arabic Audience for GIBTM is a key focus for this year as well as developing the meetings industry within the region. GIBTM has required the help of the media and we are proud to have seen coverage in major Arabic publications this year. GIBTM has enjoyed vast exposure within the following Arabic publications: Al Watan - Al Khaleej - Al Mal Al Bayan – Qatar Today - Emarat Al Youm – First Ever Arabic Educational Session To help encourage the industry within the region GIBTM is proudly supported by Ali Al Saloom of Ask-Ali.com, delivering an Arabic session at GIBTM which attracts large numbers or local buyers. The session has created a huge amount of media coverage and has been highly praised by the region.

6. Meet the Press atGIBTM Each year we host a number of key International and Regional Press in order to drive GIBTM, it’s exhibitors and the industry forward through direct media channels. Hosted Media at GIBTM are at your disposal and looking for engaging stories to write about. Don’t miss this opportunity to propel your product in front of major international and regional journalists. Meet the media hosted at GIBTM:

7. Visitors & Hosted Buyer Recruitment In order to ensure that GIBTM delivers a high ROI for exhibitors we understand that a highest visitor quality is essential. Database Enrichment To ensure the highest number of quality visitors attend, the entire visitor database is regularly overhauled resulting in projects to build on regional professional contact data. In 2011/2012 telemarketers were employed to qualify possible trade visitors and hosted buyers from the Region who have serious business to place. The results have shown a clear rise in the number of regional buyers attending GIBTM as part of the Hosted Buyer Programme with geographical regions such as Saudi Arabia seeing a 100% increase in qualified buyers. Direct Mail Communications Email Communications are regularly sent out to over 30,000 Global Business Travel, Meetings & Events professionals. Hosted Buyer and Trade Visitor invitations were made interactive offering visitors a new way to discover GIBTM pre show. Experience GIBTM, the official show preview was launched for the first time in 2012 offering buyers and media the opportunity to view show and exhibitor information pre show. Feedback has been particularly positive.

8. Hosted Buyers At a glimpse “As a conference organizer I am always looking for attractive destinations for our events. After organizing our conferences in Europe in recent years it is time now to widen our destination horizon. GIBTM seems to offer me an ideal overview on Middle East destinations.Konrad Ludwig Ferdinand Klockner, Conference Manager, EUROMICRO Conferences, Germany “I attend GIBTM to have direct personal contact with selected suppliers from the Gulf Area. With regard to my future projects - especially in UAE - I am focussed on 5* Hotels and hope maybe to have the chance to visit some appropriate properties as it was the case in my first participation in 2009.”Michael Christian Schultz-Tholen, Federation of International Polo, GERMANY

9. New Initiatives GIBTM 2012 GIBTM has an ongoing focus on enhancing Business Travel product and educational offerings at the show. Exhibitor are given the chance to showcase products and services to a new audience of Business Travel Buyers. ACTE: The Association of Corporate Travel Executiveshave strategically partnered to bring the Business Travel focus to life at GIBTM. ACTE offer business travel buyers and professionals the opportunity to learn cutting edge techniques throughout a variety of educational sessions over two days. We highly recommend that you attend. Post GIBTM show analysis has regularly identified visitors’ interest in new technology. This year the GIBM Technology Zone will deliver the very latest innovations to reach the events industry and we are certain of a positive visitor uptake. The GIBTM show app is a highly valued and integral part of the show. Exhibitors are given a QR code at the show to display on their stand allowing visitors to download your exhibitor information immediately!

10. GIBTM Partners & Associations GIBTM is proud to have been supported and affiliated with key media, associations and a family of events organised by Reed Travel Exhibitions. GIBTM’s Official Global Media Partner, meetme has supported the show since it’s inception and is a highly valued industry partner of the IBTM Portfolio. Official Global Media Partner: Media Partners: The world’s leading meetings, events and business travel associations are closely partnered with GIBTM. For the first time GIBTM welcomes ACTE, The Association of Corporate Travel Executives and thanks all associations for the incredible support this year.

11. GIBTM Partners & Associations GIBTM is organised by Reed Travel Exhibitions and proudly belongs to the IBTM Global Portfolio of Meetings and Events Exhibitions. The Portfolio covers 5 continents with a global reach over 40,000 industry professionals.GIBTM has been heavily promoted throughout the year via the Marketing and PR campaigns of each and every IBTM event. • From inception GIBTM has grown under strategically with important industry partners including

12. Make the most of your investment in GIBTM A note from the GIBTM marketing team… We really are here to give exhibitors maximum exposure to a core audience and ensure that the highest return on investment is achieved. With our global reach, anything is possible – if you have anything to say to the market we will help you to spread the word! We will be promoting GIBTM to our entire database throughout the show cycle via the GIBTM website, social media channels, global press, direct emails and the show app. If you would like to relay a message or have any exciting news to share, please let us know as soon as possible- With kind regards, Victoria Blake Marketing Manger victoria.blake@reedexpo.co.uk Tina Mandla Marketing Executivetina.mandla@reedexpo.co.uk