GLOBAL NORMS WEBINAR

1. GLOBAL NORMS WEBINAR Multi-Health Systems Inc.

2. Presenters • Facilitator: • Daniela Kwiatkowski • Training Specialist - Product Development • Speaker: • Jonathan Stermac, M.A. • Research Associate - Research and Development; Performance Assessments

3. agenda • Overview of EQ-i 2.0 model • International Interest • Creation of the Global Norms • EI – A Global Construct • Guidelines and Examples • Summary and Take Away

4. Who is MHS? • A worldwide, trusted publisher of psychological assessments and services • Home base: Toronto, Ontario

5. THE EQ-i 2.0 MODEL Copewithchallenges Perceive and express ourselves Develop and maintain social relationships Use emotional information in an effective way

6. Global Interest

7. Currently Available Norms • US/Canada - Professional & General Population • UK/Ireland -Professional & General Population • Australia -General Population • South Africa - Professional • Feedback from international customers on difficulties choosing norm

8. Emotional Intelligence – Growing Global Interest Google Trends, 2013

9. GLOBAL NORMS CREATION

10. Endogenous factors (e.g., age, gender) • Exogenous factors (e.g., country, occupation) • Examination factors (e.g., online) • Temporal factors (e.g., administration dates) Norm Types: • The Standardization Norm • The User Norm • THE ABCDS OF NORM CREATION Bartram, 2008

11. Global Norm Characteristics • n = 10,000 • We have developed customer based professional Global Norm where we report on 4 characteristics: • Gender • Age • Country • Occupation

12. Global Norm Breakdown • 154 countries • Equal gender • 50% Male • 50% Female • Equal age across four intervals • 5 U.N. World Regions • Africa, Americas, Asia, Europe, Oceania • 2,000 respondents from each region • Norm types • Overall • Age & Gender

13. Global Norm Breakdown • 23 countries with more than 100 records • Asia: 7 (Singapore, Malaysia, China, United Arab Emirates, India, Japan, Indonesia) • Africa: 3 (South Africa, Angola, Nigeria) • Europe: 7 (Ireland, UK, Germany, France, Finland, Spain, Switzerland) • Americas: 5 (United States, Brazil, Mexico, Canada, Chile) • Oceania: 1 (Australia)

15. EMOTIONAL INTELLIGENCEA GLOBAL CONSTRUCT

16. Previous Norm Data • Total EI increases with age • No gender differences in Total EI • Women score higher on Empathy • Smaller differences on Emotional Expression and Emotional Self-Awareness • Men score higher on Stress Tolerance and Problem Solving     

17. Global age

18. Global age

19. Global gender Women Score Higher Men Score Higher

20. Global regions • Asia had the lowest scores • Overall and subscales • Africa had the highest scores • Overall and most subscales • Europe, Americas, and Oceania were similar for the most part

21. Africa • Americas • Asia • Europe • Oceania • WHICH REGION HAS THE SMALLEST GENDER DIFFERENCE IN EMPATHY?

22. Independence • Impulse Control • Self-Actualization • Assertiveness • WHICH SCALE HAS THE SMALLEST REGIONAL DIFFERENCES?

23. Emotional Intelligence – A Global Construct • Consistently high reliability and validity • Across world regions, gender and age • Culture-free by design • Some differences exist in subscales • However, these differences may not be practically significant • Influence of sample size • Actual scores are not largely different from each other

24. High Reliability and Validity

25. Example – North America and Asia Individual From North America Assertiveness = 119 Individual From Asia Assertiveness = 114

26. Guidelines and examples

27. When would I use a Global Norm? • Consider the following criteria: • The regional location/country in which the assessment is being taken • The culture of the participant • The location and culture of the comparison group of assessments (if any) • The applicability of a globally representative norm • The applicability of the closest/most similar regional norm • The potential buy-in of the client or organization when comparing assessment scores against the chosen norm

28. Examples of Global Norm Use • Comparing leaders in an international organization • e.g., comparing Latin American leaders to European leaders • Selecting individuals from one region to work in another • e.g., from Asia to work in Africa • Using a common baseline for all users allows for accurate comparison and development • Removes concern over applicability of norm

29. Debriefing Results Across Cultures • As EI is a global construct: • Focus on the culture of the work environment • Understand how the regional culture fits within the global framework but do not focus on it • Understand the client’s perception and knowledge of norms • Be prepared to discuss subscale differences across regions (and age and gender)

30. SUMMARY • The Global Norms allow EQ-i 2.0 results to be interpreted in a broader manner • Region: Small overall; small differences on most subscales; moderate on some • Age: Small to moderate effects • Gender: No effect for Total EI; small effects at subscale level • Emotional Intelligence is a global construct

31. Where to go from here? • No additional cost above generating a report • Unless changing the norm on an already generated report • Can be used with: • Workplace • Leadership • Group • Norm Region: Global • Global Norm supplement on portal • Help files updated

32. Thank you! Any follow up questions or comments can be directed to: jonathan.stermac@mhs.com References: Bartram, D. (2008). Global norms: Towards some guidelines for aggregating personality norms across countries. International Journal of Testing, 8, 315-333. Google Trends. Web Search interest: Emotional intelligence - Worldwide 2004 – present. Retrieved January 16, 2014, from http://www.google.ca/trends/explore?hl=en-US&q=/m/0ns8w&content=1