Presentation Transcript

1. DE0969 typography & hypertextuality Sophie Tyler
2. Research What Research Did I Do? For this project I did a variety of research mainly into styles that I could base the logo, website and leaflet on. The first stage of research I did was that I looked at the original Anderbo website. Then I looked at similar website’s and leaflets to Anderbo to get an idea of what styles they used. Also I looked at a variety of logos, websites and leaflets to see what styles there are from old style to modern. Why Did I Choose Anderbo? I choose to redesign the site Anderbo including it’s logo and a leaflet because I felt that I could do more with Anderbo then with the other sites because of how unorganized and simple the existing website was. I also choose Anderbo because I liked how on the site amateur writers could publish there own work easily.
3. Statement of intent To redesign the organization of Anderbo.com. I will also redesign the look of the site into an old style of handwritten aspect which will help keep the classic and simplistic look that Anderbo currently has.
4. User analysis Derek Derek is 76 years old and lives in Cornwall in the South-West of England. He is a retired Captain from the merchant Navy and lived in London as a child during the Blitz. Now retired he plays bowling on the weekend and communicates regularly with family using Skype and Facebook. He lives with his wife Hilary and has been married for 50 years now. In the past Derek also was a member of the RNLI. Derek now uses Anderbo.com daily to read stories and poems as well as publish his own stories derived from his experiences during the war, his time at sea and his years in the RNLI. Annie Annie is 33 years old and an office worker. She lives in Newcastle with her husband John and 2 young children Lucy and Rachel. Abby has loved creative written since she was a teenager and would love to be an author one day but with her family and full time job she never finds the time to write. Another hobby of Annie’s is art which again she never finds time to do and would have took in university if her mother had not insisted on her taking an accountancy degree instead for practicality. Annie uses Anderbo.com during small breaks she gets and reads short stories and poems. As well since Anderbo does short stories she is able to publish some of her own but this only happens about once a year. Rebecca Rebecca is 19 years old and an English student and Northumbria University. She is studying English in the hopes to then go on and get her teaching degree in a few years so that she can teach English in high schools. Another hobby of Rebecca’s is swimming which she does at least once a week. Right now Rebecca is in a long term relationship with Danny. Claire loves books and will read anything that catches her eye. When browsing the Waterstones website one day she clicks on a link that takes her to Anderbo.com where she finds many short stories and poems to browse through for free.
5. DE0969 Typography and Hypertextuality
6. Expressive words The expressive text I did above was an exercise I did to show my creativity with using text. I was giving some words and sentences and then tried to depict these using just text no images.
7. Logotype exercise A new logo for Anderbo was one of the tasks I was given for this project. So to start with I did this logo exercise where I created a first possible logo for Anderbo. As well I then improved the logo by making it thinner and putting it in different colours.
8. Visual research The image to the left is n image to depict imagination with a classic shaded image. The image to the left is a quill and ink pot which is the traditional view of writing. The image to the left is a Cadburys Cocoa poster from the Victorian era. The image to the left depicts how books are progressing onto the internet now days. The image to the left is a book with old style font in it. The image above shows a black and white image which is a style which I believe looks good.
9. Visual research The leaflet above is a envelope fold leaflet which is unusual but innovative. This style of an envelope as well may match my old style theme that I am having for Anderbo. A disadvantage of this is while it folds small it may not be big enough for all the information I want on the leaflet. The leaflet above is another innovative way of folding a leaflet but unlike the envelope there is plenty of space to put information on. This leaflet also folds out into a shape which is a possibility for my leaflet. The leaflet above is a typical leaflet design which folds up to the same size as one of the sections. This style is simple but effective because you can fit all the information you need on it with no worry about space.
10. Visual research The website above is a literacy magazine but with a different approach to it’s layout which is more imaginative. The menu bar though is still along the top and easy to see and use. Information as well is below the menu bar with more links to different pages. The website above is a poetry website which relates to Anderbo because it also is a literacy site. The style of the site is simple but affective with a menu bar along the left hand side which is easy to use. The website above is another literacy site like Anderbo. This site again is simplistic but affective with a menu bar on the top which is easy to see and use and extra information along the right hand side.
11. Concept development logo The image to the left is my first logo idea which is a classic look using a handwritten style with an image of a classic ink pen. The image to the left is a logo idea with the use of Baskerville and then some parts of letter replaced with the image of a pencil. The image to the left is a logo idea which uses negative space to show the letters Anderbo in the pencil silhouette.
12. Concept development logo The image to the left is an improved version of my first logo idea with a handwritten style and the image of a quill on the end. To match the old style theme of Anderbo I decided a simple logo would be best so the two logos shown to the left are Anderbo written in a different old style font which is very affective in both cases I believe. Anderbo Anderbo Anderbo
13. Concept development logo The image below is the final version of the Anderbo logo with a handwritten style and a quill at the end as well it is in red to make it stand out more on a page.
14. Concept development leaflet The image to the left is a leaflet idea I have. For this idea it folds up to the size of a credit card so that it can fit easily into peoples pockets, wallets and purses.
15. Concept development leaflet The image to the left is a leaflet idea I have. The leaflet is a classic fold three way leaflet which is simple but affective in its design.
16. Concept development leaflet The image to the left is a leaflet idea I have. This leaflet design is again simple but affective and folds over to be A5 size. The size of the leaflet as well gives enough space to put information on.
17. Anderbo Concept development leaflet The image to the left is a digitalized version of my favourite design which is the credit card size leaflet.
18. Concept development leaflet ANDERBO Improving on the credit card leaflet design I made it slightly longer and made it so the leaflet folds up and looks like a scroll.
19. Concept development leaflet The image above is my final leaflet design.
20. Concept development website The image to the left is a first layout out concept for my website homepage which will include a clear menu bar, Anderbo logo and information about the website.
21. Concept development website The image’s above are screenshots of my final website aspects I took from initial designs include the background text and logo at the top of the page and a clear menu bar on the left hand side of the page. The link to my Anderbo webiste… http://www.numyspace.co.uk/~unn_w12009498/index.html
22. conclusion For this projects I have redesigned the logo and website for the online literacy magazine Anderbo as well to accompany the website I have created a leaflet. This project challenged me a lot with all the new technology I had to learn to make the website, leaflet and logo but it also gave me a chance to be creative when it came to making the different elements. The hardest element to make was the website because it took a while for me to get a grasp of the basic elements of Dreamweaver. Overall I am happy with the website, logo and leaflet I have produced with all having a recurring theme throughout them. This project has also taught me how I have to be more organized and keeping all my work in an orderly fashion so that I can find it all at the end. During the project I also kept a blog… http://sophietylerblog.wordpress.com