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Clean Solutions for Food and Water

Clean Solutions for Food and Water. Agenda. Company Overview MAP Ozone Improvements Solutions Q & A. Company Overview. Pre-Harvest: Purshade $7 billion market Purshade protects against crop damage from harmful UV radiation. Post-Harvest: PurFresh Wash $200 million market

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Clean Solutions for Food and Water

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  1. Clean Solutions for Food and Water

  2. Agenda Company Overview MAP Ozone Improvements Solutions Q & A

  3. Company Overview • Pre-Harvest: Purshade • $7 billion market • Purshade protects against crop damage from harmful UV radiation • Post-Harvest: PurFresh Wash • $200 million market • PurFresh Wash provides packers a natural solution for cleaning & disinfecting crops • Crop Storage: PurFresh Storage • $2.5 billion market • PurFresh Storage maintains fruit pressure and prevents decay during storage • Transportation: PurFresh Transport • $3 billion market • PurFresh Transport reduces produce decay and over-ripening during transportation Business development resources are currently focused on Pre-harvest and Transportation

  4. Modified Atmosphere Packaging Industry Container Oxygen Levels Over Time • Modified atmosphere packaging (MAP) is a technique used for prolonging the shelf-life of fresh or minimally processed foods. • This preservation technique utilizes changing air compositions surrounding the packaged food and as a result, the initial fresh state of the product may be prolonged by up to 500% • One of the primary effects of MAP is a lower rate of plant cellular respiration, which reduces the rate of spoilage and biological decay. • The three main gases used in modified atmosphere packaging are CO2, O2 and N2. • The choice of gas is very dependent upon the food product being packed. MAP

  5. PurFresh Ozone Technology Ozone Technology Overview PurFresh utilizes a modified atmosphere packaging (MAP) system which disperses ozone as a regulatory gas to maintain ideal atmospheric conditions for produce. Strengths Weaknesses • Worker safety concerns; must be cautious when working in containers where ozone was discharged • Chronic ozone exposure causes headache, weakness, decreased memory, increased prevalence of bronchitis and increased muscular excitability • Must be used at very low concentrations • Needs quality control • No chemical residues • FDA and US Organics Board approved • Does not change actual chemical structures of produce • Ozone eliminates plant microbial decay • Centralizes packaging control • Decreases economical and distribution costs Ozone

  6. Areas of Improvement • Core Problems: • PurFresh is not making money, relying on outside funding • Presence in multiple industries with heavy R&D requirements • Not all business segments provide equal ROI • Parallels: Medtronics and Kodak case studies 2008-2013 Sales ($ in millions) 2008-2012 Gross margin expansion due to economies of scale PurFresh business is too fragmented Improvements

  7. Solution & Conclusion “…the committee does not see that the use of (Ozone) CO2 and Nitrogen would disallow the 100% organic claim” – National Organic Standards Board Market dominance and profitability Solutions

  8. Q & A Q&A

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