1. Conditional Statements Logic in Advertising

2. The Ad … • http://www.youtube.com/watch?v=11wYQaP-4Tg

3. Conditional Statement:If the children use Colgate, they will have fewer cavities. • Hypothesis: The children use Colgate toothpaste • Conclusion: They will have fewer cavities.

4. Converse • If the children have fewer cavities, they use Colgate toothpaste.

5. Inverse • If the children do not use Colgate toothpaste, they will not have fewer cavities.

6. Contrapositive • If the children do not have fewer cavities, then they do not use Colgate toothpaste.

7. Law of Detachment • The children do use Colgate toothpaste, therefore, they do have fewer cavities.

8. Law of Syllogism • The children use Colgate toothpaste, which causes stronger teeth. • The children have stronger teeth, which causes fewer cavities. • The children use Colgate toothpaste, which causes fewer cavities.