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Responsive Design

lawrence-ashton
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Responsive Design

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  1. “Mobile devices, like smartphones and tablets, account for more than half of all Internet traffic. Yet, according to research done by BrightEdge in 2014, over a quarter of the websites people visit aren't configured properly for these devices -- costing them an average of 68 percent loss in traffic.” (David Weedmark) “Over half of all email is now opened on a mobile device. We expect email will flip from a desktop PC-focused channel to a mobile-first channel in 2014. The amount of email opened on mobile is projected to continue increasing, and the decline in PC sales should accelerate the trend.” (Gregory Kennedy) “9 of 10 American adults own cell phones & 47% of Americans learn about charitable causes through social media or elsewhere online” (Computer Science Zone)

  2. Responsive Design • Optimize the NRO website to be more appropriate for smaller screens • Simpler navigation and faster load times • The device does the work and automatically adjusts according to the device’s screen size (large vs. small) and orientation (landscape vs. portrait) • It will reflow the same content, at the same URL • Ideal for both search and usability • Will work on next month’s or next year’s devices without having to be programmed further. • Cost: $4,650 (Responsive Website Update) + $1,250 (Up To 3 Rounds of Revisions) = $5,900

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