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Components of an Effective Networking Program

Components of an Effective Networking Program. Presented by Captain James Ridley New York Wing/NER Public Affairs Officer. net·work·ing   A supportive system of sharing information and services among individuals and groups having a common interest. Networking. Internal External.

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Components of an Effective Networking Program

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  1. Components of an Effective Networking Program Presented by Captain James Ridley New York Wing/NER Public Affairs Officer

  2. net·work·ing   A supportive system of sharing information and services among individuals and groups having a common interest.

  3. Networking • Internal • External

  4. Internal Networking • Squadron, Group, Wing or Region Staff Officers • Commanders • Cadets • Other PAOs within Group, Wing or Region • National Public Affairs

  5. Staff Officers, Commanders & Cadets • Excellent source for events being planned • Access to event details and direct quote sources • Enables the PAO to promote the best events internally and externally • Friendly sources to question and pitch ideas to

  6. PAOs • Best practices • Sharing of ideas, methods and styles • Collaborative efforts • Workshops • Group, Wing or Region Newsletters & Websites

  7. National Public Affairs Office • “The Source” They’re here to help • National PA Updates • Annual PAO Academy • Best Practices • Online News • Volunteer Magazine

  8. External Networking • Local town/county news publications • Major local news publications • Local TV & Radio Stations • Local politicians press secretaries • College Radio Stations • College Professors (Radio & TV) • High School & Technical Schools • Base Public Affairs Departments • Authors – Aviation, E/S, Community Service

  9. Location, Location, Location NER Location Is Everything!

  10. Tools of Effective Networking • Press Kits • Business Cards • Internet/Website • Examples of work • Know your audience • Media database eMail, Fax, Phone and mailing address • Quality of submissions • Relationships (Don’t be afraid to drop a name or two)

  11. Persistence • Don’t give up • Submit articles in a timely fashion on a consistent basis • Mainstream media is tough • Research, research and more research • Patience pays off…eventually Build Credibility

  12. Examples • TV Kids News • NER SARCOMP The Republican ABC & NBC • SAR Mission-LIG, Summer 2007 Newsday News 12 TV Hampton Weekly • LI Press, Suffolk Life, Neighborhood News

  13. When Opportunity Knocks

  14. Networking Made It Possible • National PA & NYWg PAO • PA Specialist, Westover ARB, MA • Editor, Suffolk Life Newspaper • Kids-Day Editor, Newsday • Captain Darren Cioffi, CAP Example Sources

  15. Summary • Internal & External Networking • Professional attitude, appearance and work • Utilize multiple sources • Be persistent but not “pushy”

  16. Questions?

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